About IDC Business Value Snapshot Tools
Your buyers are provided a business value assessment for investing with your solution, in a web-based and self-service calculator format. Our business value calculators are based on IDC research that ties in your solution benefits through an interactive experience which includes up to five assessment questions. The user experience concludes with a personalized Business Value Snapshot report (one-page summary) that is emailed to your prospect. The result is an interactive asset that generates real-time leads.