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GenAI Use Cases — Moving the Needle

Holly Muscolino — Wed, 15 May 2024 04:00:00 GMT

These event proceedings were presented at the IDC Directions conferences in Boston and San Jose in March and April 2024.

Your organization may already be experimenting with generative AI, or perhaps you are just jumping in. Clearly there are many opportunities to deploy GenAI for improved business outcomes, but where should you begin? Which use cases will move the needle? This Lunch & Learn Session will provide an overview of key functional and industry use cases, as identified by recent C-suite research and a multidisciplinary/multiregional team of IDC analysts. This could be the inspiration that you need!

Skillsoft Announces Interactive, Lab-Based Skills Assessments

Gina Smith, PhD — Mon, 13 May 2024 04:00:00 GMT

As IT skills shortages continue to worsen and widen, enterprises must find innovative ways to assess skills in the enterprise. Skillsoft's new Interactive Skill Benchmarks purport to help them do just that.

Point-of-Interest Data: The Essential Reference

Marlanna Bozicevich, Lynne Schneider — Fri, 10 May 2024 04:00:00 GMT

This IDC Tech Buyer Presentation reveals how point-of-interest (POI) and places data is increasingly becoming a pivotal resource across various industries, offering a wealth of information that can significantly enhance decision-making processes and strategic planning. The essence of POI/places data lies in its ability to amalgamate diverse sources of information into a centralized repository, thereby enabling businesses to generate insightful place- and mobility-based analytics. This data not only is versatile but also varies greatly depending on the provider, which underscores the importance of understanding the specific offerings and capabilities of different vendors.

The presentation includes important questions to consider when evaluating vendors. It also emphasizes the importance of selecting the right POI data provider based on data reliability, coverage, and delivery methods to optimize business strategies and decision-making processes.

Digital Asset Management Serves Marketing Use Cases and Houses a Fraction of Rich Media in the Organization

Marci Maddox — Thu, 09 May 2024 04:00:00 GMT

This IDC Survey Spotlight presents key use cases for digital media from IDC's March 2024 Digital Asset Management QuickPoll Survey and showcases the amount of digital media stored in digital asset management (DAM) systems.

"While marketing teams most often are the ones to use a digital asset management system, a large percentage of rich media sits outside the DAM," states Marci Maddox, research vice president, Digital Experience Strategies at IDC. "This should raise concerns for organizations that do not fully use the DAM to manage risk and properly reuse assets and that incur brand inconsistency with media stored on local or corporate shared drives."

Highlights, Insights, and Recommendations from Adobe Summit 2024

Tue, 07 May 2024 04:00:00 GMT

This IDC Perspective is a collaborative effort that highlights many of the key announcements, topics, and themes from Adobe's 2024 Summit event.

"As expected, the primary topic at Adobe's 2024 Summit was GenAI," said Alan Webber, program vice president, Digital Platforms and Ecosystems at IDC. "But there was so much more on how AI is shifting the whole customer engagement and customer experience landscape, including in advertising, marketing, content creation, services, and so forth."

Generative AI–Enabled Martech Adoption Trends Across SMB Organizations

Roger Beharry Lall — Tue, 23 Apr 2024 04:00:00 GMT

This IDC Survey presentation analyzes responses from line-of-business leaders with martech responsibilities in organizations with fewer than 1,000 employees (i.e. small and medium-sized businesses — SMBs). This IDC QuickPoll Survey on AI-enabled marketing focuses on SMB organizations' current plans, challenges, and expectations regarding the utilization of generative AI (GenAI).

Conducted online during March 2024, the survey (n = 103) gathers information about SMBs' perceptions and strategies concerning generative AI enablement of the martech stack. These findings shed light on the unique challenges and opportunities SMBs currently face as they enter the AI everywhere age.

State of Sales Technology

Michelle Morgan — Tue, 23 Apr 2024 04:00:00 GMT

This IDC Survey is based on a March 2024 web-based survey conducted in the United States among line-of-business (LOB) professionals responsible for making sales technology purchasing decisions. This document provides an analysis of select questions drawn from IDC's State of Technology Survey. This survey delves into organizations' preferences and obstacles influencing their present utilization of sales technology and their considerations for future purchases.

March 2024 QuickPoll of Marketers at Large U.S. Enterprises About Their Plans for Generative AI Adoption

Gerry Murray — Sun, 21 Apr 2024 04:00:00 GMT

This IDC Survey summarizes the results of an IDC QuickPoll of large U.S. enterprises and their current plans, challenges, and expectations for using Generative AI.

It was conducted online during March of 2024.

Oracle Ushers in a New Era for Oracle Database Users with Generative AI

Carl W. Olofson — Sun, 21 Apr 2024 04:00:00 GMT

This IDC Market Note summarizes key capabilities of new AI-related features of Oracle Database 23c and considers how these features can revolutionize data access for their users. It discusses Oracle Autonomous Database Select AI and Oracle Database 23c AI Vector Search in some detail and offers suggestions regarding the benefit of their use.

"Oracle Database has had key generative AI features to serve the needs of DBAs, developers, and end users since September 2023. A number of key new functions are included, a few of which are discussed herein," says Carl Olofson, research vice president, Data Management Software research, at IDC. "These capabilities deliver on a dream of database technologists for decades: that of providing nontechnical users the ability to find and access any data anywhere in the enterprise, including both content files and databases, without needing to know a data access language, and without even having to know what files or database to examine."

Streamlining Sales Performance: A Guide to Seamless Integration of AI and Automation

Jan Burian — Fri, 19 Apr 2024 04:00:00 GMT

This IDC Perspective features an interview with Dave Sarge, systems process manager at Grosfillex. Grosfillex is a multinational manufacturer based in France that is known for its wide range of resin products. Dave Sarge provides insights into Grosfillex's successful initiatives that have enhanced customer management efficiency and increased revenue and productivity. These improvements have been achieved through the strategic implementation of automation and the leveraging of AI-powered product recommendation technology.

"Numerous organizations continue to grapple with disjointed workflows, manual tasks, and the escalating complexity of products and sales-related data. Some of these entities may hesitate to enhance their processes through digital technology due to constraints such as insufficient internal capabilities and/or the limited bandwidth (size) of internal IT teams. Nevertheless, Grosfillex has demonstrated that collaboration with an appropriate technology partner can yield solutions that deliver substantial value to any company's bottom line, even companies with small IT teams." — IDC Associate Vice President Jan Burian, Manufacturing Insights EMEA.