The Situation
A North American Telecom brand required market intelligence to build out effective marketing and sales plans. They also needed to understand the future outlook for over 50 wireless products and services, in order to create accurate revenue forecasts to support their product planning and development.
Adding to exiting challenges in forecasting new opportunities, was the range in product complexity; products include established technologies like corporate liable wireless connectivity and enterprise mobility management to more emerging technologies such as understanding the potential of augmented reality, private cellular networks, and fixed wireless access.