WW Personal Computing Device Market: Q2 2026 Performance & 2026 Outlook

Updated: October 30, 2026

 

Historical: Q2 2026 Market Performance

Worldwide personal computing device (PCD) shipments, combining traditional PCs and tablets, totaled about 103 million units in Q2 2026, down 6.8% year over year and 0.7% sequentially, according to IDC’s Worldwide Quarterly Personal Computing Device Tracker. Declines were cushioned as vendors, channels, and organizations pulled purchases forward ahead of announced price increases tied to rising memory costs.

Notebooks, at 47.0% of shipments, declined 4.0%, while desktops fell 3.6% and workstations 2.7%, with commercial buyers proving more resilient than consumers. Tablets fared worse: detachables declined 6.1% and slates fell 19.8%, the steepest drop of any category, as low-cost Android slates absorbed memory cost inflation and Amazon continued to scale back its portfolio.

APeJC grew 2.5% and PRC 1.1%, supported by policy-driven and education deals and pre-emptive commercial buying. The USA, the largest region at 24.9% share, fell 13.9% on tablet weakness, while Latin America dropped 15.3% and Japan 13.2%. By operating system, macOS grew 17.4% on MacBook Neo demand, Windows declined 6.7%, and Android fell 19.6%, while HarmonyOS NEXT expanded rapidly from a small base to 1.6% share.

Worldwide Shipments by Product, 2025Q2–2026Q2

ProductShare 2025Q2Share 2026Q2Yoy 2026Q2
Desktop17.7%18.3%-3.6%
Detachable Tablet19.2%19.3%-6.1%
Notebook45.7%47.0%-4.0%
Slate Tablet15.7%13.5%-19.8%
Workstation1.8%1.9%-2.7%
Total100%100%-6.8%

Vendor Landscape: Lenovo Extends Its Lead

Lenovo led with 20.1% share and grew 2.5% year over year, the only top-five company to grow, helped by diversified component sourcing and strong tablet momentum. Apple followed at 18.2%, nearly flat at down 0.4%, as MacBook Neo gains offset softer iPad volumes after an earlier iPad Air launch.

HP Inc ranked third at 12.7%, down 8.9%, as its commercial business lagged consumer. Dell Technologies held 9.1%, down 5.1%, and Samsung rounded out the top five at 6.2%, down 18.6%, as cost pressures curtailed tablet promotions.

By category, Lenovo led notebooks (25.6%) and desktops (20.2%), Apple held 55.3% of detachables, Samsung led slates (29.6%), and Dell Technologies led workstations (40.0%).

Five Period Market Share: Top 5 by Company, 2026Q2 (Units)
Company2025Q22025Q32025Q42026Q12026Q2
Lenovo18.3%19.7%19.2%19.0%20.1%
Apple17.1%17.1%20.0%18.1%18.2%
HP Inc13.0%12.9%12.7%11.8%12.7%
Dell Technologies8.9%8.7%9.7%10.0%9.1%
Samsung7.1%6.5%5.8%6.4%6.2%
Others35.6.8%35.1%32.6%34.7%33.7%
Total 100.0% 100.0% 100.0% 100.0% 100.0%
Source: IDC Quarterly Personal Computing Device Tracker – 2026Q2. Figures may not sum to 100% due to rounding.

Forecast: Full-Year 2026 and Beyond

IDC expects first-half strength to reverse as pull-forward demand is paid back and memory supply, now prioritized for AI infrastructure, shows no clear sign of catching up with demand. Shipments are forecast to decline 18.0% year over year in Q3 2026, with full-year 2026 expected at about 398 million units, down 11.3%.

Desktops are forecast to fall 12.4% and notebooks 11.3%, as households defer replacement at higher prices and extended Windows 10 security updates remove an upgrade deadline. Slate tablets are expected to decline 13.2% and detachables 10.0%, while workstations hold up better at down 1.4%.

Japan faces the sharpest contraction in 2026, down 25.6%, as earlier education and pre-price-increase purchases are paid back. Latin America is forecast down 15.1% and the USA down 14.6%, where consumer sentiment has weakened, while APeJC holds up best at down 3.6%. macOS is the only major operating system expected to grow, up 3.3%.

The market is expected to decline a further 3.1% in 2027 before returning to growth of 2.0% in 2028, 2.6% in 2029, and 4.5% in 2030, reaching about 422 million units. That represents a 1.5% compound annual growth rate from 2026 through 2030, led by workstations at 5.0% and detachable tablets at 2.1%, while slate tablets are forecast to edge down.

Worldwide Forecast by Product, 2025–2030

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