Green IT is a growing, global phenomenon, with customers seeking out IT suppliers whose offerings are more energy-efficient, more material-efficient, less hazardous, designed for greater recyclability, and supported by end-of-life recycling programs.
According to IDC's Green IT Survey:
- Over 50% of customers consider IT vendors' "greenness" when selecting a supplier.
- One-third of customers already consider it "important" to "very important" that IT suppliers have green offerings.
- Almost 80% of executives say that Green IT is growing in importance for their organization.
- The #1 driver for Green IT adoption is economic - to reduce operational costs.
IDC's Green IT research team – in Europe, the Americas, and Asia – offers the only 360-degree perspective on Green IT: analyzing the complete spectrum of offerings, services and providers, as well as customer adoption of Green IT across all major regions and within Energy, Manufacturing and other key industries.
