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About IDC Business Value Buyer Conversation Guides

Leveraging IDC’s extensive research and understanding of IT buyers, these guides prepare your sales teams for high-impact conversations with executive-level decision-makers. By aligning with buyer expectations and priorities, these guides help your sales team engage effectively and present compelling value propositions.

IDC’s Business Value Buyer Conversation Guides Offer:

  • Executive-level insights
  • Research-driven content
  • Challenge identification and solution alignment
  • Business outcome focus
  • Effective conversation frameworks

Why Choose a Buyer Conversation Guide?

  • Enable your sales team with a defined understanding of your buyers and their pain points

  • Shorten sales cycle with provided talking points that speak to buyer needs

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IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives