rssmarketingandsales https://www.idc.com/rss/2806.do IDC RSS alerts IDC Unveils 2025 FutureScapes: Worldwide IT Industry Predictions https://www.idc.com/getdoc.jsp?containerId=prUS52691924&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication Today, International Data Corporation (IDC) released its highly anticipated worldwide information technology (IT) industry predictions for 2025 and beyond. The IDC FutureScape report outlines IDC’s top 10 predictions shaping the future of the IT industry and highlights how organizations across all industries will strategically pivot towards AI (artificial intelligence) to build resilient, AI-driven enterprises. Research Press Release Wed, 30 Oct 2024 04:00:00 GMT IDC FutureScape: Worldwide B2B Sales Leadership 2025 Predictions https://www.idc.com/getdoc.jsp?containerId=US52630024&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC study provides the 2025 top 10 predictions for B2B sales leadership.</P><P>"The future of sales technology brings with it opportunities to blend human intuition with technological innovation," says Michelle Morgan, research manager, Sales Force Productivity and Performance at IDC. "Organizations that effectively harness these intelligence systems will turn real-time insights into immediate action and competitive advantage, transforming sales from a human-driven art into a data-empowered science." </P> IDC FutureScape Mon, 28 Oct 2024 04:00:00 GMT Michelle Morgan, Mary Wardley, Heather Hershey, Aly Pinder, Roger Beharry Lall IDC FutureScape: Worldwide Future of Customer Experience 2025 Predictions https://www.idc.com/getdoc.jsp?containerId=US51610124&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC study presents 10 of the most urgent business and technology agenda areas for customer experience executives for 2025 and beyond.</P><P>"In the evolving landscape of customer experience, the true potential of generative AI will hinge on harnessing not only its technological prowess but also the organizations' ability to create shared experience value for the company as well as customers," said Sudhir Rajagopal, research director, Customer Experience Management Strategies at IDC. "As businesses operationalize intelligent experiences, they must return to foundational principles — enhancing employee skills, ensuring data integrity, and establishing robust AI governance. Only then can they escape out of the proof-of-concept purgatory and scale innovations that deliver reimagined, autonomous experiences. Ushering in a new era of intelligent, empathetic experiences will require organizations to blend human insight with AI capabilities."</P> IDC FutureScape Mon, 28 Oct 2024 04:00:00 GMT Sudhir Rajagopal, Marc DeCastro, Heather Hershey, Roger Beharry Lall, Abhishek Kumar, Gerry Murray, Aly Pinder, Lou Reinemann, Mary Wardley IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2025 Predictions https://www.idc.com/getdoc.jsp?containerId=US52102124&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC study discusses the top 10 predictions for worldwide hospitality, dining, and travel for 2025.</P><P>"The hospitality, dining, and travel industries are on the cusp of great change — and that will come at the expense of many long-held business processes and technology architecture," says Dorothy Creamer, senior research manager, Hospitality and Travel Digital Strategies at IDC. "These changes are mainly in the form of addressing how to blend the physical and digital worlds through automation while re-architecting legacy systems to adopt and scale the next generation of intelligent advancements."</P> IDC FutureScape Mon, 28 Oct 2024 04:00:00 GMT Dorothy Creamer IDC FutureScape: Worldwide Insurance 2025 Top 10 Predictions https://www.idc.com/getdoc.jsp?containerId=US51439524&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC FutureScape presents the top 10 insurance industry predictions. Each prediction is shaped by a shared set of key drivers, serving as a planning tool for technology leaders and their line-of-business (LOB) counterparts in their IT strategic planning efforts.</P><P>"Insurers are finally past the hype in their GenAI path-to-impact journey, recognizing that deploying technology won't provide value unless coupled with business acumen that permeates its purpose," said Davide Palanza, research manager, IDC Financial Insights. "However, attempting to 'boil the ocean' with scattered, 'shotgun' implementations will lead to execution failure. Success will depend on how effectively insurers act on their enterprisewide vision by taking informed, surgical, and synchronized steps across the organization to adjust their operating models, elevate digital leadership, and focus on data and AI to ignite AI-fueled business transformation. Only then will the industry truly glimpse what the future holds."</P> IDC FutureScape Mon, 28 Oct 2024 04:00:00 GMT Davide Palanza, Ornella Urso, Surya Narayan Saha, Archana Venkatraman, Thomas Shuster, Jeff Rivkin, Giulia Carosella, Zuzana Kovacova, George Briford IDC FutureScape: Worldwide Media and Entertainment 2025 Predictions https://www.idc.com/getdoc.jsp?containerId=US51750324&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC study provides IDC's top 10 predictions for the media and entertainment industry for 2025 and beyond. </P><P>"The media and entertainment industry has embraced modernization of production, distribution, and monetization for streaming applications through the adoption of a hybrid model consisting of both facility and cloud-based services," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "As M&E organizations continue to transition to cloud services, they have the unique opportunity to adopt advanced technologies including generative artificial intelligence, machine learning, and data analytics to improve workflow automation with intelligent decisioning while unleashing the business cycle flywheel effect delivering higher levels of efficiency and productivity and superior user experiences, culminating in higher monetization, lower costs, and a focus on profitability."</P> IDC FutureScape Mon, 28 Oct 2024 04:00:00 GMT Alex Holtz Seismic Pushes What's Possible at Shift 2024 https://www.idc.com/getdoc.jsp?containerId=US52663624&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Market Note discusses Seismic's Shift 2024 event, which highlighted the rapid adoption of AI in sales enablement and showcased innovations like Aura Copilot and Seismic Programs. The event emphasized the strategic shift in enablement, positioning it as a key revenue driver. Seismic's commitment to user-centric innovation was evident with 332 new features, many from customer suggestions. Upcoming AI advancements and integrations with platforms like Microsoft 365 and Salesforce were previewed, underscoring Seismic's role in shaping the future of sales enablement.</P> Market Note Thu, 24 Oct 2024 04:00:00 GMT Michelle Morgan IDC Announces the 2024 Future Enterprise Awards Winners for Indonesia https://www.idc.com/getdoc.jsp?containerId=prAP52664224&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication Indonesian Enterprises Recognized for Excellence in Customer Experience, Digital Innovation, Enterprise Intelligence, and Trust at the 2024 Future Enterprise Awards Corporate Press Release Mon, 21 Oct 2024 04:00:00 GMT Zeta Global's Acquisition of LiveIntent Strengthens First-Party Data Ownership, Expands Marketing Channels, and Enables Launch of New Publisher Offering https://www.idc.com/getdoc.jsp?containerId=lcUS52666524&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>Zeta's acquisition of LiveIntent strengthens Zeta's ownership and activation of first-party data by integrating LiveIntent's publisher network and identity graph into the Zeta Marketing Platform. In an environment where first-party data is increasingly crucial, this positions Zeta to meet the growing demand for data-driven marketing strategies that unify identity and optimize customer engagement across devices.</P><P>For adtech buyers, the integration with Zeta's Data Cloud offers better targeting and a more comprehensive view of customer journeys, boosting Zeta's value proposition in the competitive adtech landscape.</P><P>The acquisition further creates an opportunity for Zeta to establish its position in the publishing space with the launch of Publisher Cloud. By combining LiveIntent's network of premium publishers with Zeta's data-driven marketing capabilities, the company can create a niche alternative to the walled gardens that dominate digital advertising.</P> IDC Link Fri, 18 Oct 2024 04:00:00 GMT Roger Beharry Lall, Tapan Patel Industry Conversation Handbook: Worldwide Life Sciences, 2024 https://www.idc.com/getdoc.jsp?containerId=US51699824&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Market Presentation is designed to provide general and synthetic knowledge to support salespeople of technology suppliers when they first approach a buyer. This handbook aims to ignite a meaningful customer engagement by addressing questions such as: </P><UL><LI>What is the industry structure and what are the key business processes?</LI><LI>How can you improve your sales approach to better address the needs of potential buyers?</LI></UL><P>Topics discussed in this Industry Conversation Handbook are selected by senior IDC analysts based on in-depth and ongoing IDC research about the life sciences industry. The handbook equips sales professionals with basic information concerning the life sciences value chain to contact buyers with confidence. It provides a toolkit to spark discussions, helping salespeople show preparedness and stimulate interest in technology buyers with significant conversation teasers and examples. It does not provide an in-depth analysis of the industry or of buyers' personas, nor does it seek to present a comprehensive sales strategy.</P><P>"To succeed in the life sciences industry, technological solutions and services must bridge existing gaps, be scalable across geographies, and maintain compliance with regional regulations, delivering both agility and tangible benefits to all stakeholders," said Federico Mayr, senior research analyst, IDC Health Insights.</P> Market Presentation Tue, 08 Oct 2024 04:00:00 GMT Federico Mayr