IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Survey Spotlight highlights the key workspace redesign initiatives employees favor most and outlines the difference in sentiment between those looking to change jobs and those not actively looking for a job change. It also extracts ...
This IDC Perspective highlights the evolution of meeting room solutions, focusing on the shift toward real-time management and predictive capabilities. ROOMZ, a Swiss company, stands out with its unique, sustainable e-ink technology and ...
This IDC Market Analysis Perspective provides technology suppliers and buyers with quantitative and qualitative insights into market drivers and inhibitors influencing the European smart office.
This presentation provides a framework ...
This IDC Perspective discusses how Cisco has optimized its global office spaces to support hybrid work, focusing on collaboration, employee health, sustainability, and digitizing the real estate platform. By redesigning offices with unassigned ...
This IDC Tech Buyer Presentation evaluates the pivotal power of employee experience as a source of opportunities and threats for organizations; examines different dimensions of employee experience such as hybrid working, workspace technology, ...
This IDC Survey Spotlight highlights major issues employees encounter in their workspaces and highlights the importance of purposeful workspace design and investment in meeting room technology. It also extracts key data points from a question ...
This IDC Market Note discusses the transformation of the traditional office setup in Europe due to hybrid work trends, with a focus on the social aspects of work. It highlights the challenges in implementing an optimized office, the shift ...
This IDC Market Perspective discusses the future of hybrid work in Europe, highlighting the slow return to office due to the lasting impacts of the COVID-19 pandemic. It explores the benefits and challenges of hybrid work models, including ...
This IDC Web Conference Proceeding highlights key trends that will guide the EMEA region's digital future and presents the top predictions for EMEA in 2024 and beyond.
The arrival of generative AI (GenAI) technologies has shifted the ...
This IDC Web Conference looks at the way European Future of Work is changing, impacted by automation and artificial intelligence. Changing expectations on where, how, and why we work; a continuing lack of relevant skills; and pressure to ...
This IDC Presentation focuses on the "Space" pillar of IDC's Future of Work — a holistic, integrated approach that features three interrelated and interconnected pillars: Culture, Augmentation, and Space. The document examines how the workspace ...
This IDC Market Perspective explores the Future Consumer in Europe from a demographic perspective, with a focus on the widening digital divide between the young and working population and the elderly. Traditionally, most technological innovations ...
This IDC Market presentation looks at challenges faced by the European consumer in 2023 and their changing purchasing behavior. It draws on IDC's Consumer Sentiment Survey to cross-reference crucial points of engagement that retailers ...
This IDC Market Note examines the consumer mindset when it comes to subscriptions and evaluates which factors contribute to the final decision if a service will stay or stray. In the past decade, consumers have witnessed a boom of subscription ...
This IDC Market Note reviews HP's latest portfolio of devices for hybrid work and evaluates how they address the latest market trends and consumer demands in the hybrid-first working environment. Though personal computing devices market ...
This IDC Market Perspective reviews Snap One's personalized approach to smart home integration by changing the narrative around smart home technology. Consumers need to be made aware of what technology can achieve to help them meet their ...
This IDC Survey Spotlight looks at European financial services consumers' level of anticipation that their financial services providers will be able to provide services in the metaverse. IDC's analysis examines risks and benefits for businesses ...
This IDC Market Presentation examines the European smart home market and the adoption of smart home devices by consumers across different categories. It discusses barriers to the further adoption of these technologies and looks at how consumer ...
This year's CEDIA Tech Summit in London displayed smart home technology not as a congregation of innovative products but as a means to an end — an ecosystem of connected devices that enables consumers to achieve a healthier, more sustainable, ...
This IDC Survey Spotlight examines the differences between adoption rates of mobile banks (online only, with no physical footprint) across Europe. The data on adoption rates of mobile neobanks either as a primary or secondary banking account ...
This IDC study includes an assessment of vendors offering end user experience management (EUEM) solutions through the IDC MarketScape model and assessment methodology. The assessment reviews both quantitative and qualitative characteristics ...