Boost Your ROI with Data-Driven Account-Based Marketing

Are you ready to embrace the future of account-based marketing (“ABM”)?

While ABM has already proven its worth in the world of commercial B2B scenarios, recent developments in user data accessibility and AI-driven content generation are poised to make ABM a mainstream marketing strategy.

When executed effectively, ABM can significantly enhance your marketing ROI and accelerate your sales cycles. What’s more, ABM is equally applicable in both direct-to-buyer and partner-enabled business channels, although ecosystem ABM demands additional effort.

In this comprehensive Planning Guide, you’ll discover:

• Nine essential steps for successful ABM planning
• Key decisions and actionable insights for your ABM strategy
• Crucial inputs needed to formulate a potent ABM plan

Uncover the essential considerations and decision-making inputs required for effective actions by following the nine-step roadmap outlined in IDC’s ABM Planning Guide.