target audience: TECH SUPPLIER Publication date: Feb 2024 - Document type: Market Note - Doc Document number: # EUR151604123
BT Outlines SMB Segmentation Approach and Go-to-Market Strategy
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Abstract
This IDC Market Note explores the evolution of BT's SMB strategy as outlined by BT executives during a webinar in October 2023. BT explained its segmentation approach to SMB customers and outlined how it is leveraging its partner ecosystem to address SMB challenges.