target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Note - Doc Document number: # US50675023
Sprinklr: Breaking Out of the Mold of a Social Suite to Orchestrate Whole Journey Customer Engagement
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Abstract
This IDC Market Note discusses Sprinklr's first ever analyst summit, which was held in Dubai, the United Arab Emirates, from April 25 to 28. This one-of-a-kind event included a curated list of about 50 attendees, comprising executive and senior leadership from the Sprinklr team, Sprinklr customer executives, and industry analysts. Key themes of the event were how Sprinklr is positioning itself strategically to become the "first or second screen" for the front office and innovations in CCaaS, all powered by Sprinklr's single instance deployment model for a scalable architecture intended to speed implementation.