target audience: TECH BUYER Publication date: Jan 2024 - Document type: IDC Perspective - Doc Document number: # US51743324
Causal Intelligence: The AI Superpower for Predicting Real-World Business Impacts
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Abstract
This IDC Perspective provides CIOs, senior IT and technology executives, and other enterprise executives an overview of causal intelligence and its growing importance. It involves analyzing cause-effect relationships to gain deeper insights and make more informed decisions. Traditional AI/ML approaches focus on associations and correlations, while causal intelligence aims to understand underlying mechanisms driving outcomes.
Use cases at companies like Uber, Georgia-Pacific, Tripadvisor, and TotalEnergies demonstrate how causal intelligence is already creating value across industries. The benefits include improved prediction, decision-making confidence, explainability, and personalization.
The document advises enterprises on when to adopt causal approaches based on factors like decision stakes, complexity, transformation goals, risk, and explainability needs. Steps for implementation include securing leadership buy-in, identifying high-impact use cases, assessing data readiness, training talent, selecting software, and tracking impacts.
Overall, the document makes a compelling case that causal intelligence marks a new era of AI maturity, allowing businesses to tap into the power of causal reasoning to drive better insights and outcomes. It provides practical guidance for leveraging causal intelligence.
"Causal intelligence is unlocking AI's next level of evolution, with deep business insights, accurate strategy efficacy, and decision explainability," says Serge Findling, adjunct research advisor with IDC's IT Executive Programs (IEP). "Like neural nets before it, causal intelligence has pivoted from theoretical to practical. It is poised to redefine what AI can achieve."