target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US51930124
What Are the Strongest Business Motivators for Investing in AI-Powered Apps/GenAI to Improve the Customer Experience?
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Abstract
This IDC Survey Spotlight depicts the priorities given to the strongest business motivators brands are reviewing for investing in AI-powered applications and GenAI that can improve the customer experience (CX). This IDC Survey Spotlight also looks at where the C-suite is focused for more information on GenAI-related business benefits. Charts are shown with all responses to these two areas and commentary is provided for more information. Technology firm executives can use the results in this IDC Survey Spotlight to benchmark their customer-facing program priorities, and business executives can use this information to benchmark their GenAI-related research strategies.