target audience: TECH SUPPLIER Publication date: Jul 2024 - Document type: IDC Survey - Doc Document number: # US52445424
Unlocking CX the Potential of SMBs, 2024: Customer Experience Priorities Fueling Future Growth at Small and Medium-Sized Businesses
Content
- 32 slides
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Survey offers a comprehensive analysis of the U.S. small and medium-sized business (SMB) sector, focusing on both small (1-99 employees) and medium-sized (100-999 employees) enterprises. Conducted in February 2024, amidst a period of global economic turbulence and a significant rise in the awareness and adoption of AI and GenAI technologies, this survey provides a timely snapshot of the current landscape.
The survey closely investigates the challenges and prospects in the realm of customer experience (CX), encompassing areas such as sales, marketing, advertising, service, and commerce. It provides an in-depth look at the priorities and developments within CX applications for SMBs, serving as a crucial benchmark for technology users within the SMB sector and a strategic guide for their technology providers.