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Velocity

Your Single Source of Trusted Sales Planning Data

Fuel growth with precise TAM/SAM creation and account prioritization

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IDC Velocity for Sales will transform your data challenges into a strategic advantage.

Align sales resources to the right accounts and speed pipeline growth.

Challenge

Sales planning decisions often rely on disparate, disconnected data sources.

Solution

IDC Velocity leverages 7B+ datapoints that provide a single source of truth.

Challenge

TAM calculations and account prioritization are too often done by guesswork.

Solution

IDC Velocity provides scored account recommendations tied to your ICP.

Unlock the Power of IDC Velocity for Sales

  • Calculate Total Addressable Market (TAM) and Service Addressable Market (SAM) for specific opportunities based on your own ICP metrics

  • Quantify the potential in markets adjacent to your defined ICP to uncover opportunities you're missing

  • Clearly see the level of competition in specific markets with market share data you segment yourself

  • Leverage IDC data-backed recommendations on market opportunities and account prospects

Sales Planning

  • Define TAM and SAM in targeted categories
  • See competitor market share and trends in each market
  • Uncover opportunities by calculating TAM/SAM in adjacent markets
  • Use IDC data as proof points in planning decisions

Sales Prospecting

  • Go beyond web scraping to see the data trends that signal the likeliest top spenders
  • Leverage account prioritization
  • Segment your sales plan by territory and firmographics

FAQ

Who can benefit from IDC Velocity for Sales?

  • Sales Operations Leaders – proactively drive quarterly and annual sales planning with intelligence that truly informs your projections
  • Territory/Sales Managers – drive more conversions in specific sales motions with better understanding of your real TAM/SAM, and prioritize accounts with IDC data-centric recommendations
  • Marketing Teams – build ABM account targets not from wish-list compilations, use real, recent data to understand the most likely spenders in each market

    • Your entire business wins when ICP, TAM/SAM and target account planning become not just faster but also more reliable and repeatable

    How is IDC data different from other data sources?

    Sales strategy planning traditionally involves a certain amount of subjective opinion, historical internal CRM data and independent data gathered to inform and support. The result is inconsistency. IDC Velocity uses the same data that IDC analysts use to understand market trends – data that is vetted to be consistent and fresh. The result is consistency and reliability.

    Does this platform provide recommendations?

    IDC Velocity provides users proprietary recommendations on ICP, TAM/SAM projections, level of competition in specific markets, as well as relevance scores for target accounts. Each recommendation is backed with an explanation, so you can trust and verify the method in which the information was constructed.

    What options do I have to assess my market targets and how granular is the data?

    Each market assessment starts with your inputs on the geography, technology market(s) and industries you’re targeting. When building your assessments, you can choose from 48 geographic regions, 115 technologies and 16 vertical industries. This level of granularity is particularly important when you’re assessing the viability of your ICP – as well as previously uncovered opportunities in adjacent markets.

    Contact Us Today and Kickstart Your 2025 Sales Planning Strategy

    See IDC Velocity for yourself and learn how your sales planning strategy can be transformed.

    Schedule a Demo