The Future of Distributor Marketplaces

Executive Snapshot

• Figure: Executive Snapshot: Distribution's Role in Marketplace Models

New Market Developments and Dynamics

• Background and Market Context

• The Rise of Marketplaces and Implications for Distributors

• Why Distributors Are in a Unique Position to Accelerate Customer Digital Transformation Strategies

• How Distributors and Cloud Services Providers can Mutually Benefit from Marketplaces

• Distribution as a Lead-Generation Engine for Vendors and Partners

Advice for the Technology Supplier

• Take a Customer-Led Approach to Your Marketplace Strategy

• Explore How Distributors can Serve as a Bridge Between Partners and Public Cloud Marketplaces

• Leverage Data Insights on Distribution to Drive Customer Success

Learn More

• Related Research

• Synopsis