target audience: TECH BUYER Publication date: Jan 2021 - Document type: IDC Perspective - Doc Document number: # US47332220
Marketing IT: Positioning, Packaging, and Promoting IT to the Business
Table of Contents
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Executive Snapshot
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Figure: Executive Snapshot: Marketing IT to the Business
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Situation Overview
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Marketing IT Is Not Natural Behavior
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Fit for Purposes Versus Fit for Use
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Competitive IT Options
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Marketing IT with Effectiveness
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Figure: IT Marketing Effectiveness
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Step 1: Develop IT Market Vision
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Focus on Key Customers
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Focus on Key Competitors
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Align IT Vision with IT Usage
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Step 2: Position IT
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Step 3: Package IT
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Figure: IT Messaging Framework
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Step 4: Promote IT
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Advice for the Technology Leader
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Learn More
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Related Research
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Synopsis
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