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Businesses' Trust and Embrace of 4G LTE/5G Wireless Broadband for Location-Based Connectivity Grows

Jason Leigh — Fri, 28 Jun 2024 04:00:00 GMT

This IDC Survey Spotlight examines business adoption of wireless broadband/fixed wireless access (FWA) for office and branch connectivity through the view of respondents to two IDC surveys: IDC's April 2024 SD WAN Survey and September 2023 Future Enterprise Resiliency and Spending Survey, Wave 8.

The historical variability in wireless networks, as viewed through the mobile phone experience, has contributed to perceptions of unreliable or inconsistent connections when using cellular networks for robust business connectivity. The potential for outages, slow throughput, high latency, or other disruptions are nonstarters for many business decision-makers when considering broadband solutions. However, as the coverage, and performance, of 5G networks has grown in recent years, businesses are increasingly reevaluating their willingness to adopt wireless broadband for their onsite office and branch connectivity needs.

Enhancing Customer Experiences with AI-Driven Contextual Conversations: Communication Platform-As-A-Service Solutions Enabling Businesses

Nikhil Batra — Fri, 28 Jun 2024 04:00:00 GMT

This Market Presentation discusses the rise in the usage and adoption of omni-channel messaging across verticals, highlighting the importance of communication platforms–as-a-service (CPaaS) solutions in delivering enhanced customer experiences today. It also discusses how these platforms can integrate across various social media and traditional messaging channels to address customers' requirements.

"Conversational customer engagement is going through a massive shift because of the rise of messaging apps, virtual assistants, and other digital channels. This growing demand for omni-channel communication and the need for scalability and flexibility is driving businesses to adopt a unified platform approach with conversational capabilities. CPaaS solutions can help businesses address this," says Nikhil Batra, senior research director on telecoms and Internet of Things, IDC Asia/Pacific. He adds, "In addition to customer experience, CPaaS also helps businesses reduce the pressure on customer support teams and increase overall efficiency. However, organizations will need to stay on top of trends and partner correctly to continue to drive contextual conversations that delight customers."

IDC PlanScape: CPaaS to Optimize Marketing

Melissa Holtz-Fremeijer — Fri, 28 Jun 2024 04:00:00 GMT

In essence, businesses must be quick to respond to potential buyers and smart in how they address their target audiences and how they keep them as satisfied and loyal customers. This calls for technology that is also easy to implement and scale (especially in cases of seasonal requirements) as well as affordable. These are features that belong to cloud-enabled communication services and solutions, also referred to as CPaaS.

This IDC PlanScape highlights that CPaaS is a customizable, scalable, and affordable technology, making it an attractive solution for marketing purposes ranging from promotions, news, new product rollouts, and other related business areas (sales, inventory, logistics, customer relations management, contact center, customer services, etc). It advises organizations on how to leverage CPaaS and what steps they need to take to deploy CPaaS to its full potential for marketing (and sales) executives and related customer-focusing departmental roles such as customer success management. The report also identifies a broad spectrum of stakeholders — IT departments, C-suite executives, other business roles, and (in-house/externally sourced) developers — all of whom play pivotal roles in influencing CPaaS investment decisions.

"CPaaS is increasingly deployed by organizations of all sizes to improve their marketing activities and related customer-focusing processes, making engagement with prospects and existing customers smart and personal, which contributes to more interactions, conversions, business growth, and a brand that drives loyal customers," said Melissa Holtz-Fremeijer, senior research manager, IDC Europe Infrastructure and Communications.

Industry Market Forecast: Americas Manufacturing, 2024

Nigel Wallis — Fri, 28 Jun 2024 04:00:00 GMT

This IDC Market Presentation provides technology vendor product managers and those responsible for market/competitive intelligence with an overview of regional IDC manufacturing spending for DX, provides insights into the regional manufacturing market context, and highlights how manufacturing organizations are investing across industry-specific DX use cases in the region influencing that spend for 2024.

By looking at the size of the regional market and the top growing use cases, technology vendor executives can better evaluate:

Areas for investment in products or services development
Sales and marketing campaign prioritization
Market penetration

Used in combination with the other industry intelligence reports, this document can help technology vendors to gain competitive advantage in the Americas region.

"Manufacturers across the Americas region are faced with pressures to enhance their plant floor productivity while being more responsive to customers and innovate their products and services. Investments in DX technologies such as Gen AI/AI solutions empowers manufacturers to unleash new use cases that should both optimize and transform manufacturers competing in an ever-evolving global market," says Nigel Wallis, research VP, IDC Insights, Americas.

Is Onboarding Working? A Comprehensive Market Perspective for HCM Vendors

Sam Halwani, Alicia Mokwa — Fri, 28 Jun 2024 04:00:00 GMT

This IDC Market Perspective details employee onboarding.

"Effective onboarding transforms first impressions into lasting employee engagement, retention, and productivity." — Sam Halwani, research VP, Human Capital Management, Modern HR

"Revolutionizing onboarding with AI and personalized learning paths is key to unlocking employee potential from day 1." — Alicia Mokwa, research director, Human Capital Management, Talent Acquisition

Memory for Automotive: An In-Depth Analysis of Automotive Memory in the eMobility Era

Adela Guo — Fri, 28 Jun 2024 04:00:00 GMT

This IDC Market Perspective explores the worldwide automotive memory market, competitive landscape, and market characteristics.

"Autonomous driving semiconductor is a promising market, with NVIDIA as the biggest player and has obvious advantages in both technology and ecosystem so far, while some China players are catching up," says Adela Guo, senior research director, IDC Asia/Pacific. Guo adds, "Companies should establish their development strategy, focus on innovation, strengthen strategic partners, take customer-centric approach, and expand manufacturing capabilities to have an advantage in the fierce competition."

Roku Exchange Unlocks Access to Roku's Audience and Premium Media

Alex Holtz — Fri, 28 Jun 2024 04:00:00 GMT

This IDC Market Note discusses Roku Exchange, a new advertising technology solution designed for TV streaming. This document also discusses the range of benefits that it offers media companies and brands and advertising agencies. As previously stated, the digital advertising ecosystem is complex, and IDC's point of view is that to maximize revenue for media publishers and brands alike, pain points must be addressed through the consolidation of services that streamline campaign planning, management, and execution on all platforms, and Roku Exchange does this for CTV. As a result, media companies benefit through a direct connection between premium ad inventory and its programmatic ecosystem. Roku's unique data from tens of millions of streaming households allows media companies to optimize their ad placements and revenue strategies, and as the central supply hub, Roku Exchange is responsible for fair auctions and ad decisioning.

For brands and advertising agencies, Roku now allows access to Roku Media for marketers of all sizes. Advertisers can use Roku's audience-based ad decisioning to place ads more accurately and reach their target audience effectively while leveraging Roku's AI optimization capabilities. Finally, advertisers receive rich content signals from the Roku Channel and other premium TV streaming publishers, providing transparent content, genre reporting, and optimization.

The Impact of Digital Sovereignty on Asia/Pacific Telecoms Sector

Swathi Arunaa, Nikhil Batra — Fri, 28 Jun 2024 04:00:00 GMT

This IDC study examines the rise of digital sovereignty with an increase in focus on digital transformation (DX) and the use of cloud-based services. The need to secure data and workloads has gone beyond data sovereignty. Communications SPs (CSPs) have vast amounts of proprietary and sensitive data and are embracing virtualization or cloud migration for their DX. Amidst all these developments, there is a parallel requirement to adhere and uphold regulatory policies for digital sovereignty in an increasingly decentralized and digital landscape.

"As CSPs embrace new technologies, they have unlocked opportunities to scale deployments, increase flexibility, and provide tailored solutions for their customers to increase their service portfolio and monetization endeavors. CSPs must achieve and uphold the principles of digital sovereignty to manage data, applications, platforms, and cloud services to continue to gain the trust of consumers and enterprises and overcome concerns over data privacy and security," says Swathi Arunaa, senior research analyst on telecoms and Internet of Things, IDC Asia/Pacific.

EMEA Digital Regulations and Policies Radar — 2024 Update

Thu, 27 Jun 2024 04:00:00 GMT

This 2024 update of IDC’s EMEA Digital Regulations and Policies Radar provides a comprehensive overview of the evolving regulatory landscape across Europe, the Middle East, and Africa, focusing on key areas including ESG, data and AI, digital economy, and privacy and security. It highlights the importance of businesses and policymakers navigating regulations to foster innovation, ensure privacy and security, and promote a sustainable digital economy.

“IDC’s EMEA Digital Regulations and Policies Radar serves as a comprehensive framework for monitoring and analyzing policy and regulatory developments across key areas shaping the EMEA digital landscape.” — IDC Senior Research Analyst Lapo Fioretti

GenAI Accelerating Software-Defined Vehicle Development, 2024

Sandeep Mukunda — Thu, 27 Jun 2024 04:00:00 GMT

This IDC Market Presentation provides a deep dive into the key trends and how tech vendors in microchip, IT services, cloud, and AI space, with aid of generative AI (Gen AI), are transforming automotive development with recent key partnership announcements. IDC recently published the top trends in digital automotive market, 2024. Further:

Cloud-native deployment of automotive software with containers is gaining popularity among new and traditional auto OEMs.
AI on chip and chiplet system will transform automotive compute architecture with edge processing.
Generative AI is fast-tracking autonomous vehicle development and enhancing customer experience with copilots.
Transformations in CRM platforms enable subscription-based services and personalized customer journey support.

IDC also provides final recommendation, a list of new opportunities for tech vendors with software-defined vehicle architecture, GenAI, and EV customer journey.