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Pure Storage Focuses on Management, Security, and Cyber-Resiliency with New and Enhanced Product Capabilities to Target AI Workloads

Carol Sliwa, Dave Pearson — Mon, 08 Jul 2024 04:00:00 GMT

At its Pure//Accelerate 2024 conference, Pure Storage launched new and enhanced products, services, and capabilities that aim to address artificial intelligence (AI) workloads, reduce infrastructure complexity, ease storage and data management, and strengthen security. Noteworthy announcements included a next-generation Pure Fusion control plane, available as a nondisruptive operating system update designed to unify and automate management across a pool of storage arrays, an AI Copilot for Storage technology preview that enables natural language queries to identify and address performance and security problems, and an Evergreen//One for AI service tier to let customers purchase storage based on throughput requirements of graphics processing unit (GPU)–based servers. Pure also showcased continued development of sustainability features and operations both in its own supply chain and within the datacenter.

适应AI时代的人才技能重构：2024企业规划指南

Sun, 07 Jul 2024 04:00:00 GMT

本IDC看法着重介绍了影响全球企业且在日益扩大的IT技能缺口，62%的IT领导者将收入增长失败归咎于这一问题。本研究强调，企业急需制定AI技能和角色规划，尤其是在生成式AI（GenAI）兴起的背景下。该研究还指出，业务部门负责人的观念发生了转变，预测自动化技术将更多地影响员工体验，对岗位裁撤的影响较小。本研究强调了技能重塑的重要性，58%的CEO表示，由于技能缺口，他们对企业实施AI计划的能力缺乏信心。

“自动化长期以来一直影响着人类活动，但不断发展的AI和GenAI应用场景却带了不同以往的影响，”IDC未来工作研究副总裁Amy Loomis博士表示，“AI要求自身的技能不断发展，以满足IT和业务部门（而不仅仅是IT）的需要。它还支持为整个员工队伍提供快速、个性化的技能提升体验。IT和业务领导者需要调整他们的AI技术技能开发策略，以有效提升业务价值。”

Back to Basics for Martech Vendors Targeting SMB Organizations?

Roger Beharry Lall — Wed, 03 Jul 2024 04:00:00 GMT

This IDC Survey Spotlight highlights the distinct concerns that smaller organizations (100-999 employees) have regarding areas for martech vendor improvement. Martech vendors targeting the small business sector often overlook essential technical needs, favoring the promotion of exciting, advanced features that may not align with core requirements.

Despite the appeal of functionalities such as personalization, workflow optimization, reporting, and ease of use, these desirable features are often overshadowed by more critical, foundational IT-related challenges. The situation is further complicated by the hype surrounding AI and advanced customer journey orchestration, which tends to divert attention from the fundamental capabilities that SMB organizations truly need and that many vendors neglect to address.

This document, combined with additional CX Path insights highlighting buyer preferences and a desire for innovation, presents a significant opportunity for martech vendors to address the unique needs of the SMB market with tailored solutions rather than shiny objects and repurposed enterprise tools.

2024 is the first year for IDC's CX Path Survey. Further data cuts and cross-tabs can be found in CX Path 2024: Worldwide Banner Book (IDC #US52319224, June 2024). Survey coverage includes application adoption, deployment models, budget plans and replacement cycle timing, purchasing preferences and attitudes toward SaaS buying channels, packaging and pricing options, and in-depth vendor reviews, ratings, and spend and advocacy scores for 13 application markets, which, in addition to advertising and marketing, include digital commerce, product information management, configure price quote, and customer service.

Walled Gardens May Be Popular But Are They Effective Advertising Channels?

Roger Beharry Lall — Wed, 03 Jul 2024 04:00:00 GMT

This IDC Survey Spotlight highlights the low efficacy that brands report from so-called walled garden advertising channels. Extracted from the Advertising Technology track of IDC's 2024 CX Path Survey, the data reveals that despite their popularity, brands question the effectiveness of walled garden channels relative to other, more open, options.

This IDC Survey Spotlight also emphasizes the growing interest of brands in social advertising, which can deliver hyper-personalized content to novel segments. Interestingly, CTV and RMN channels did not perform as well, indicating significant opportunities for growth as these channels mature and demonstrate their efficacy.

This document, coupled with additional CX Path insights highlighting buyer preferences, reveals a sector ripe for change. This presents a significant opportunity for programmatic vendors to drive new growth through data-driven, integrated, open, and performance-oriented offerings.

IDC Survey Identifies Three Areas Where GenAI is Expected to Have the Most Impact on an Organization's Competitive Position or Business Models

Tue, 02 Jul 2024 04:00:00 GMT

A recent IDC survey identified the three business areas where generative artificial intelligence (GenAI) is most likely to impact the future competitive position or business model of organizations.

C2G: IDC Playbook for Tech Sales Leaders: Unlocking Growth — A Guide to AIOps and Observability Technologies Expansion Strategies for China Vendors in Asia/Pacific

Dhiraj Pramod Badgujar, Daniel-Zoe Jimenez — Fri, 28 Jun 2024 04:00:00 GMT

This IDC Playbook for Tech Sales Leaders provides a comprehensive current state view of the Asia/Pacific AI operations (AIOps) and observability market, along with insights on trends, adoption in the region, current challenges, and guidance for account strategies.

The report explores the current market landscape, identification of growth opportunities, competitive insights, technology buyer insights, case studies and strategic recommendations tailored for China-based companies. Using these insights, tech sales leaders can efficiently navigate the Asia/Pacific market landscape, improve their sales strategies, and capitalize on the growing need for advanced IT operations and monitoring software solutions in the region (especially Southeast Asia).

How Can Marketers Leverage the Next Era of X-O Applications

Lavanya Jindal, MaryAnn Holder-Browne — Fri, 28 Jun 2024 04:00:00 GMT

This IDC Perspective delves into what is an experience-orchestrated business (X-OB), what is the value proposition for marketers, and how they can leverage X-O applications as a competitive differentiator.

"Marketers should seize the opportunity to lead in the era of intelligent experience orchestration powered by GenAI. They should strategically evaluate how they can maximize value from GenAI use cases, leverage this X-OB model, and what pillars they need to strengthen before that," says Lavanya Jindal, senior research analyst, CX, Martech, and Value Streams at IDC Asia/Pacific.

IDC PlanScape: CPaaS to Optimize Marketing

Melissa Holtz-Fremeijer — Fri, 28 Jun 2024 04:00:00 GMT

In essence, businesses must be quick to respond to potential buyers and smart in how they address their target audiences and how they keep them as satisfied and loyal customers. This calls for technology that is also easy to implement and scale (especially in cases of seasonal requirements) as well as affordable. These are features that belong to cloud-enabled communication services and solutions, also referred to as CPaaS.

This IDC PlanScape highlights that CPaaS is a customizable, scalable, and affordable technology, making it an attractive solution for marketing purposes ranging from promotions, news, new product rollouts, and other related business areas (sales, inventory, logistics, customer relations management, contact center, customer services, etc). It advises organizations on how to leverage CPaaS and what steps they need to take to deploy CPaaS to its full potential for marketing (and sales) executives and related customer-focusing departmental roles such as customer success management. The report also identifies a broad spectrum of stakeholders — IT departments, C-suite executives, other business roles, and (in-house/externally sourced) developers — all of whom play pivotal roles in influencing CPaaS investment decisions.

"CPaaS is increasingly deployed by organizations of all sizes to improve their marketing activities and related customer-focusing processes, making engagement with prospects and existing customers smart and personal, which contributes to more interactions, conversions, business growth, and a brand that drives loyal customers," said Melissa Holtz-Fremeijer, senior research manager, IDC Europe Infrastructure and Communications.

Voice of the Customer — A Look at Metrics and KPIs

Lou Reinemann — Fri, 28 Jun 2024 04:00:00 GMT

This IDC Perspective provides insights into selection and application of metrics for a VOC program. Voice of the customer programs are evolving beyond traditional surveys to include indirect and inferred feedback, utilizing a variety of metrics like CSAT, NPS, and CES to gauge customer experiences and the performance of products and services provided by an organization. Challenges include selecting the right metrics and ensuring they are valid and accurate in the context of the particular business. The integration of VOC data across business operations and the use of AI are highlighted as means to enhance customer insights and business outcomes, with a focus on maintaining customer perspective and value parity in feedback engagement.

"Embracing VOC metrics transforms customer insights into actionable strategies, driving unparalleled business outcomes and customer experiences," says Lou Reinemann, research director, Voice of the Customer and Customer Success at IDC.

Worldwide Marketing Campaign Management Market Shares, 2023: Dawn of AI Everywhere in Marketing

Gerry Murray, Roger Beharry Lall — Fri, 28 Jun 2024 04:00:00 GMT

This IDC study discusses worldwide marketing campaign management market shares for 2023.

"Conversational AI is the future interface between brands and buyers," said Gerry Murray, research director, Marketing Automation Technology research service at IDC. "By the end of 2024, all martech solutions will feature conversational or prompt-based user interfaces with capabilities for automating complex projects, processes, and campaigns. Infinite content production and the submergence of search-based commerce present serious disruption for commerce platforms, brands, and agencies. In addition, AI autonomous buying will emerge in 2025 and present new challenges for marketers in terms of not only influencing how humans coach their AI agents but also how AI agents can be influenced to coach humans about brand and product preferences. That will require innovative marketing practices."