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Japan 3rd Platform Forecast by Vertical Segment and Company Size, 2024–2028

Ko Shikita, Hitoshi Ichimura — Fri, 12 Jul 2024 04:00:00 GMT

This IDC study classifies domestic industries into 21 industry sectors, including 17 categories of businesses, and 4 categories of nonbusiness: central government, local governments, education, and consumers. It also presents the actual (2023) and forecast (2024-2028) 3rd Platform spending in each sector. Likewise, the document analyzes the market across five employee size segments and provides forecast data for 3rd Platform spending by industry vertical and employee size. The market forecasts used in this document take into account the impact of regional conflicts in Ukraine and Israel, as well as economic trends such as inflation and the weak yen.

In the construction and transportation industries, caps on overtime work, which had been waived because of issues with the nature of work and trade practices, would come into effect in April 2024. Ko Shikita, research manager at Verticals and Cross Technologies, IDC Japan, said, "For these businesses, it is likely that awareness of reducing overtime hours will increase not only among onsite workers but throughout the company. IT suppliers should review their solutions, including those that previously had the primary objectives of reducing costs and ensuring safety, from the perspective of contribution to reducing overtime hours, and seek to expand opportunities for the employee experience solutions business."

This is the English translation of the Japanese document #JPJ52028024.

Evaluating the True Cost of Open Source Software

Karen D. Schwartz, Katie Norton, Michele Rosen — Fri, 28 Jun 2024 04:00:00 GMT

This IDC Perspective evaluates the true cost of open source software. While many organizations choose open source software over traditional software based on the theory that it is less expensive, that's not always the case. While there are specific categories of cost that must be calculated, the result of those calculations will be different for every organization based on the specific requirements and proficiencies of that organization.

For example, every organization should evaluate upfront costs like required infrastructure and customization, but the actual costs incurred will depend on existing infrastructure and the strength of the internal IT team. The same is true of post-deployment costs and security-related costs.

In all cases, calculating the total cost of ownership (TCO) isn't easy. There are TCO calculators available that can help, but they often don't take every variable into account. Every decision is an individual one — for example, just because community-supported database software may work for an organization doesn't mean that the organization should always go the community-supported route.

"While you may never be able to come up with an accurate total cost of ownership because there are so many variables, doing your due diligence will point out your relative strengths and weaknesses in different cost centers and that should inform your decision," says Michele Rosen, research manager, Open GenAI, LLMs, and the Evolving Open Source Ecosystem at IDC.

Storytelling Will Enhance AI, Collaboration, Communities, and Trust

Wayne Kurtzman — Thu, 27 Jun 2024 04:00:00 GMT

This IDC Market Perspective highlights the growing importance of storytelling in enterprise collaboration and communities, emphasizing its role in enhancing communication, knowledge management, and AI context. It outlines the C-CAST framework (collaboration, communities, AI, storytelling, and trust) as essential for grounding AI in relevant content. The research also discusses the evolution of the collaboration market, driven by trust, AI integration, application optimization, increased visualization, and the significance of human dynamics and culture in adopting new collaborative technologies.

"Technology has reached the point where things that are old are new again. This is the case in using storytelling mechanics to improve collaboration, communities, AI, and other enterprise content," according to Wayne Kurtzman, research vice president, IDC's Social, Communities and Collaboration. "Multimodal stories provide greater depth to collaborative and community content and add context for the workforce, partners, and customers, as well as help train implementations of AI."

IDC's Worldwide 3rd Platform Spending Guide Taxonomy, 2024: Manufacturing — Release V1, 2024

Tue, 28 May 2024 04:00:00 GMT

This IDC study provides a detailed description of IDC's Worldwide 3rd Platform Spending Guide for Manufacturing methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide 3rd Platform Spending Guide for Manufacturing. Technology suppliers may utilize this approach and structure to help them build an industry- and subindustry-focused organization to refocus products and services within the evolution from 2nd Platform to 3rd Platform technologies.

"IDC's Worldwide 3rd Platform Spending Guide for Manufacturing presents a comprehensive view of the 3rd Platform opportunity across the manufacturing subindustries," says Karen Massey, research manager of IDC's Customer Insights and Analysis Group. "This is an invaluable resource to help vendors define and standardize their vocabulary and approach to this expanding and dynamic market."

Japan 3rd Platform Forecast Update by Vertical Segment and Company Size, 2023–2027

Ko Shikita, Hitoshi Ichimura, Gentaro Yuki — Wed, 22 May 2024 04:00:00 GMT

This IDC study categorizes the Japan industry into 21 industry sectors, comprising 17 business segments and 4 nonbusiness segments: central government, local government (referred to as "municipalities" in IDC's market definition), education, and consumers. It provides reports on actual (2022) and forecast (2023–2027) spending in each sector of the 3rd Platform. The study also analyzes the market across 5 company sizes and provides forecast data for the 3rd Platform spending by industry and company size. The market forecasts used in this study take into account the impacts of the spread of the COVID-19 pandemic, the Russia-Ukraine War, inflation, and other economic trends.

Considering the environment in which decarbonization has become an urgent management-level issue in all industries, Ko Shikita, research manager of Vertical and Cross Technologies at IDC Japan, said, "IT suppliers can find new business opportunities by adapting their products to companies' decarbonization scenarios. In supporting corporate decarbonization, it is important to create an ecosystem with complementary partner companies."

This research report is the English translation of the Japanese document #JPJ50711324.

IDC's Worldwide 3rd Platform Spending Guide Taxonomy, 2024: Government — Release V1, 2024

Fri, 17 May 2024 04:00:00 GMT

This IDC study provides a detailed description of IDC's Worldwide 3rd Platform Spending Guide for Government methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide 3rd Platform Spending Guide for Government. Technology suppliers may utilize this approach and structure to help them build an industry- and subindustry-focused organization to refocus products and services within the evolution from 2nd Platform to 3rd Platform technologies.

"IDC's Worldwide 3rd Platform Spending Guide for Government presents a comprehensive view of the 3rd Platform opportunity across the government subindustries," says Karen Massey, research manager of IDC's Customer Insights and Analysis Group. "This is an invaluable resource to help vendors define and standardize their vocabulary and approach to this expanding and dynamic market."

国内第3のプラットフォーム市場産業分野別／企業規模別予測、2024年～2028年

Ko Shikita, Hitoshi Ichimura — Tue, 23 Apr 2024 04:00:00 GMT

本調査レポートは、国内の産業を、17区分の企業と、中央官庁、地方自治体、教育、消費者の4区分の非企業で計21の産業分野に分類し、それぞれの分野における第3のプラットフォーム支出額実績（2023年）と予測（2024年～2028年）を報告する。また、同市場を5つの従業員規模に分けて分析し、産業分野別および従業員規模別の第3のプラットフォーム支出額の予測データを提供する。本調査レポートで用いる市場予測では、ウクライナ、イスラエルにおける地域紛争、インフレや円安などの経済動向の影響を考慮している。

IDC Japan、Verticals & Cross Technologiesのリサーチマネージャーである敷田康は、建設業や運輸業において、業務の特性や取引慣行の課題があることから猶予されていた時間外労働の上限規制が2024年4月から適用されることになったことを踏まえて、「これらの事業者においては、現場の作業員だけでなく、企業全体で残業時間の削減意識が高まると考えられる。ITサプライヤーは、これまで「コスト削減」や「安全性の確保」などを一義的な目的としていたソリューションを含めて「残業時間削減への寄与」という観点からレビューし、EX（Employee Experience：従業員エクスペリエンス）ソリューション事業の機会拡大を追求すべきである」と述べている。

IDC Market Glance: Advertising and Promotional Technology for Growth, 1Q24

Roger Beharry Lall — Wed, 27 Mar 2024 04:00:00 GMT

This IDC Market Glance delves into the realm of "advertising and promotional technology for growth," offering a high-level overview of the diverse array of vendors tailored to catalyze business expansion. Unlike nurture-oriented marketing campaign management platforms or branding-centric advertising technologies, these tools are designed to prioritize initial outreach and audience engagement. They are finely tuned to address the needs of businesses at the early stages of the sales funnel, facilitating impactful interactions across a spectrum of channels. They serve as indispensable assets for marketers striving to make a compelling impact in today's crowded landscape.

The IDC's 2023 Worldwide CEO Survey highlighted "growth" as the Word of the Year, reflecting the pervasive focus on expanding business horizons across all sectors. In today's dynamic landscape, whether it's a fledgling start-up securing its first breakthrough deal, a rapidly growing scale up seeking greater visibility, or an established enterprise aiming to bolster its market share, marketers find themselves at the forefront of driving new opportunities. However, in the midst of crowded markets and evolving consumer preferences, the question arises: What technologies should marketers embrace to effectively navigate this terrain and capture attention?

IDC PlanScape: The Visual Commerce Platform

Sofia Poggi, Cristiano Quattrini, Filippo Battaini — Tue, 06 Feb 2024 05:00:00 GMT

"In the digital world, immersive technologies are dramatically affecting the retail landscape. Today, the digital presence of retailers influences customer perceptions and decision making as much as in-store product layouts," said Sofia Poggi, research analyst at IDC Retail Insights. "Retailers should design digital spaces that resemble physical flagship stores to showcase brand identity and values and to present products with the same level of experience and details customers could get offline."

国内第3のプラットフォーム市場産業分野別／企業規模別予測アップデート、2023年～2027年

Ko Shikita, Hitoshi Ichimura, Gentaro Yuki — Wed, 03 Jan 2024 05:00:00 GMT

本調査レポートは、国内の産業を、17区分の企業と、中央官庁、地方自治体（IDCの市場定義では「自治体」と表記）、教育、消費者の4区分の非企業で計21の産業分野に分類し、それぞれの分野における第3のプラットフォーム支出額実績（2022年）と予測（2023年～2027年）を報告する。また、同市場を5つの従業員規模に分けて分析し、産業分野別および従業員規模別の第3のプラットフォーム支出額の予測データを提供する。本調査レポートで用いる市場予測では、新型コロナウイルス感染症（COVID-19）の感染拡大やロシア・ウクライナ戦争、インフレなどの経済動向の影響を考慮している。

IDC Japan、Vertical & Cross Technologiesのリサーチマネージャーである敷田康は、あらゆる産業において脱炭素化が経営レベルでの喫緊の課題となっている環境を踏まえて、「ITサプライヤーは自社製品を企業の脱炭素化シナリオに適合させることで新たな事業機会を見出すことができる。企業の脱炭素化をサポートする上で、補完関係となるパートナー企業とのエコシステムづくりは重要となる」と述べている。