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Maximize Your Content Marketing Performance

Create measurable digital marketing content that redefines your customer dialogue.

Build Campaigns That Trigger a Response

Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.

We help you:

  • Develop compelling digital content that engages your audience
  • Drive traffic and qualified leads
  • Provide instant validation through IDC’s worldwide market intelligence
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Customer-Trusted Content Across Every Journey Stage

Proven quality content, fueled by the world's top tech analysts, that turns prospects into buyers.

Licensed and Customized Content Formats

IDC’s unique content is proven to fuel purchase decisions and gets noticed in a hyper-educated buyers' market. For greater flexibility and speed to market, our content can be licensed or you can select customized content that elevates your thought leadership.

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Additional Resources

To access further examples of practical insights from IDC analysts, please visit our Resource Center.

A Tech Marketer’s Guide in the Age of GenAI: Crafting Unique Narratives

In today’s digital environment, where AI can produce content in seconds, marketers encounter a distinct challenge: How do we create narratives that truly stand out? Let’s dive into strategies for developing compelling and unique stories in the age of generative AI (GenAI).

Read Blog  A Tech Marketer’s Guide in the Age of GenAI: Crafting Unique Narratives

Empower your content marketing with research-driven tools

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International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives

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