Pinpoint Market Opportunities

Track and forecast spending for various industries, company sizes, and other key segments with the IDC Spending Guide.

From a Spending Guide Customer

"No other research firm has anything close to your large repository of use cases and your willingness to size them has been hugely valuable to us."

Learn More About IDC Spending Guide

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Size Tech Buyer Spend by Industry and Technology

The IDC Spending Guide will help you:

Set accurate sales quotas by product/market, region and industry
Show customers where they need to invest their IT and product development budgets
Set goals based on use cases and technologies
Identify and forecast growth and magnitude of a given market

Why Use IDC’s Spending Guide?

Market benchmarking
Investment decision-making
Thought leadership positioning

What Key Roles Does Spending Guide Help Support?

Market Intelligence and Strategy
Marketing
Sales
Finance
Product Management
Research

Explore Our Resources

Tech Spending and Buyer News (powered by Spending Guide)

Markets and Opportunities Covered in IDC Spending Guide:

Emerging Market Opportunities

Major Market Opportunities

Industry Segments

Business and Other Segments

Explore all spending guides

Examine technology spending trends in major and emerging opportunities across industries, businesses and other key segments.

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