IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
本IDC Market Glance报告提供了中国生成式AI市场中各类产品的细分市场分类,包括底层基础设施、基础算法及平台、行业应用及服务等,并提供了这些细分市场中的主要代表厂商。本报告可以为中国企业了解生成式AI市场发展情况、选择合适的技术供应商提供有力支持。
为对比国内外大模型的产品差异以及推动大模型/生成式AI相关产品的发展和应用,IDC成立产品测试团队,通过多个维度(如生成质量、使用与性能、安全与合规等)对基础大模型及相关产品进行评测,并邀请外部专家团队深入分析各个产品答案准确性、合理性等,并在审核委员会的监督下,最终得出各厂商的评估结果,供用户选型参考。
报告对人工智能开源框架市场进行了分析,整个市场走向硬件耦合、软件根系的发展阶段,从AI市场规模及发展现状、AI产业面临的问题、生成式AI带来新的影响进行整体市场分析,并分析开源框架演进历程,分析技术发展趋势和产业生态布局,根据访谈情况对需求和用户画像进行总结,对代表厂商进行了评价,最后给出市场前景预测和用户建议。"开源框架作为AI开发基础,经历20余年的发展,生态愈加丰富。基于人工智能开源框架,衍生出加速库、模型训练、开发者工具、开发者社区、基础大模型、模型调优工具、模型推理&部署工具等更完整的生态。IDC绘制了AI开源框架技术趋势,从计算服务、开源框架能力、生态布局、行业应用四大方面为行业提供发展建议,市场也需要根据重点落地方向,做好预期管理、产品规划和流程重构。"——IDC中国新兴科技研究组高级分析师李浩然表示。
...本报告分析了中国人工智能基础数据服务整体市场情况,包括市场综述、整体市场规模、生成式AI带来的新的需求、用户需求总结、代表厂商以及给技术供应商的建议。Gen AI带来的基础数据服务需求将逐渐在各场景中从初步落地走向大规模布局,最先落地的场景将主要在社交、媒体、代码、教育、AIoT等方向。
“元年”之后,中国生成式AI产业生态日渐明晰,生成式AI在各个生产效率提升、业务职能和行业特定的应用场景中创造无限可能。当前,生成式AI在各个行业已得到初步探索,应用层创新将成为产业持续发展的驱动力。此报告重点分析了生成式AI优先落地的业务环节之一——营销环节,包括重点技术供应商发展动态与最佳实践案例,为技术供应商制定市场策略及行业用户选型作为参考。
IDC中国研究经理程荫表示:“营销场景是生成式AI优先落地的业务环节之一,内容创意领域渗透率较高,未来生成式AI将会全面渗透到渠道运营&转化场景、广告投放场景、营销策略场景、营销优化和客户分析场景。”
...OceanBase作为分布式数据库行业的代表厂商,通过持续的技术创新,不断加速并深化分布式数据库市场的技术内涵,引领行业向前发展。第二届OceanBase开发者大会中,Oceanbase 4.3的产品将分布式数据库HTAP能力和一体化能力进一步提高,并将云数据库作为OceanBase未来发展的重要方向之一。
本IDC研究根据IDC软件市场目录,对中国应用集成厂商进行了进一步划分,通过中国应用集成软件市场相关现状,分析了应用集成市场现阶段的挑战,围绕中美贸易摩擦、低代码技术应用、云化改造持续增长和数据质量要求提高等市场动力,对未来中国应用集成软件市场的发展趋势进行了展望。报告还对行业的部分典型厂商及其相关产品进行了简要介绍,并对选型过程中需要注意的关键问题提出建议。
“中国应用集成软件市场正经历着快速的发展,中间件ISV和公有云厂商两大力量竞相角逐。中间件ISV以其丰富的产品线和私有化交付方式,满足了大型企业和行业领先者的需求,而公有云厂商则凭借强大的云技术能力和融合性iPaaS平台,展现出了强劲的发展势头。未来,随着云计算、大数据等技术的普及,应用集成软件的需求将持续增长。中间件ISV将进一步推动产品的云化改造,提升产品的扩展性和灵活性。而公有云厂商则将利用自身的技术优势,进一步巩固和拓展市场份额。” ...
本报告通过调研B2C出口电商SaaS技术平台市场相关现状,分析了出口电商市场现阶段的挑战以及政策鼓励、国际电商高速发展、精细化运营和AIGC技术变革的市场动力,并对未来中国B2C出口电商SaaS技术平台市场的发展趋势进行了展望。报告对行业的部分典型厂商及其相关产品进行了简要介绍,同时为技术买家提供了基本的技术厂商选型策略,并对选型过程中需要注意的关键问题提出建议。
"随着中国国内电子商务市场竞争日益激烈和全球电子商务市场的持续增长,不少中国卖家将目光转向了国际市场。但对于国内的卖家而言,将领域拓展至全球市场,在机遇面前同样存在不小的挑战。复杂多变的全球政治环境和各地不同的法律法规对合规性的严格要求,以及各个区域市场独特的商业环境与本地用户需求,都给中国卖家的国际化之路设下了层层考验。
B2C出口电商SaaS技术平台,作为卖家迈向国际舞台、扩展国际业务的根本工具,肩负着构建平台合规性审查和个性化营销等复杂功能,为电子商务卖家提供全方位的一站式解决方案。这些SaaS平台不仅能够帮助卖家规避信息不对称所带来的销售风险,也减少了因缺乏对国际市场的深入了解而产生的不必要的试错成本。
未来中国的出口份额预计将持续增长,出口电商SaaS平台的能力也预期将通过更加深入的市场掌控和AIGC等新兴技术的采用而得到进一步的增强和提升。这些平台将为卖家创造更多适应国际市场的策略,利用数据分析和市场洞察,优化其产品和营销战略,确保在多元且竞争激烈的全球市场中获得成功。"——IDC中国软件市场研究经理李凌霄表示。
...生成式AI与大模型为人工智能产业带来全新生机,相关的市场活动也在从大模型的训练走向推理阶段。在未来5年,抢占推理市场的先机,已经成为AI企业的共识。英伟达在2024年GTC发布全新的Blackwell平台、生成式AI微服务以及面向多个场景的AI开发框架,抢占AI生成的时代的先机。
随着云技术的飞速发展,很多客户不仅仅是局限于自己建立的多数据中心的架构,业务会逐渐往云上迁移,包括私有云和公有云。技术架构就变成自建数据中心、云及CDN等资源协同的混合架构。这种情况下,如何保证数据中心的顺利运营,以及用户访问到资源的时候拥有最好的访问效果,会变得非常复杂,提供低延时高可用的服务成为越来越多客户的迫切需求。
2023年成为生成式AI的元年,各行各业开始尝试使用类ChatGPT产品。随着越来越多的企业对生成式AI开始从观望转向探索阶段,如何选择合适的算力提供商、适配的模型以及最优的模型服务平台,是企业用户面临的迫切问题。本报告介绍了在算力层、模型层、平台层以及智算服务层的市场进展以及典型厂商。
IDC中国研究总监卢言霞表示:“面向下一代生成式AI应用,企业应该注重为用户提供丰富的模型选择,低门槛的生成式AI应用开发平台,以及负责任的AI开发策略。”
This IDC study presents a five-year forecast for the core IT spending for GenAI market for the 2023–2027 period.
"Despite IT headwinds in 2023, businesses accelerated their exploration of GenAI to boost business transformation in 2023. ...
数字化转型与智能化升级的驱动、生成式AI的场景创新、市场竞争的不断加剧,都驱动了NLP市场的增长。而宏观经济环境的波动也相应影响了市场的增长。本报告全面分析了NLP的应用场景以及潜在机会,也分享了成功案例,为市场提供参考。
IDC中国研究总监卢言霞表示:“大语言模型、生成式AI为NLP应用市场带来全新生机,有望打破多年来NLP市场的瓶颈。基于大型语言模型的GenAI功能的发布激发了人们的想象力和实验热情,很可能在未来几年内带来重大的流程变革、自动化和生产力提升。”
...本报告提供了中国生成式AI市场中各类产品的细分市场分类,包括底层基础设施、基础算法及平台、行业应用及服务等,并提供了这些细分市场中的主要代表厂商。本报告可以为中国企业了解生成式AI市场发展情况、选择合适的技术供应商提供有力支持。
本次研究的范畴:大数据管理软件市场,包括数据库、数据湖、NoSQL类型数据库,以及相关的数据集成市场。数据管理软件用于管理可定义、可分析的数据,包括结构化和非结构化数据,确保其完整性,使其适应特定用途。数据可以是固定的、预定义的结构,也可以符合各种标准格式。
研究选取有代表性的厂商:AWS亚马逊云科技,阿里云,柏睿数据,梦数据库,科杰科技,矩阵起源,巨杉数据库,华为云,腾讯云。
研究发现:市面上面向数据管理场景有丰富的选择,面向特定需求,用户仍然会倾向于选择专用数据库。在融合交易型与分析型数据管理的需求上,HTAP的接受度逐渐提高。而统一多模数据管理软件仍有很长的路要走。未来,跨不同模型数据库的通用数据集成软件,仍将是该市场的重点投入方向。
IDC中国研究总监卢言霞表示:“当所有的注意力都集中在GenAI上时,数据管理软件厂商应继续关注基础数据平台,将其作为开发和持续管理供内部和外部使用的数据产品的使能层。建议优先关注多模型数据管理软件,提供支持不同数据库模型的跨数据库管理功能。”
...本IDC PeerScape报告根据案例收集甄选,并对相应的IT负责人或领导者进行访谈,形成最终报告及观点。以某大型商业银行个人业务核心为例,介绍面对数据库升级后与传统硬件兼容性低、浪费硬件性能挑战时,通过软硬一体化改造的方式完成全栈Oracle替换;以中国移动某政企支撑核心为例,介绍在数据库迁移改造过程中关注迁移改造效率、降低项目风险的具体实践;以海底捞进销存系统为例,介绍面向C端场景资源占用弹性大、并发要求高等挑战,通过公有云方案降本增效;以招商银行和某全国性股份制商业银行手机银行为例,介绍金融行业在传统集中式数据库方案达到性能上限时,通过分布式关系型数据库大型集群进一步提高整体性能;以某国内大型券商为例,介绍终端用户为避免对特定单一平台或厂商产生技术绑定,借助生态综合服务商完成跨产品、跨平台的软硬协同。IDC希望通过本次报告对相关案例的深度分析和解读,帮助广大终端用户进一步了解分布式关系型数据库在不同领域实施的机遇和挑战,充分评估风险,获得方案思路。
IDC中国软件市场研究经理李凌霄表示:"近年来中国的分布式关系型数据库相关技术和产品在全球降本增效的浪潮中获得快速发展,并在众多大型场景中完成了对传统集中式数据库的改造和升级,让市场看到分布式关系型数据库在性能与成本的博弈与平衡中展现出的巨大潜力。而在交付过程中,终端用户需根据自身业务场景和需求来评估其必要性,确保能解决现有业务痛点。同时,要充分预估数据库改造的各类成本和对应用层的影响,确保项目的经济性和可行性。在选择数据库产品时,除了关注产品功能和性能,厂商的服务能力也是一个重要的考量因素,以确保获得持续的技术支持和培训,保障数据库的稳定运行。"
...生成式AI正在势不可挡的进入到各行各业,有望彻底重构企业的数字化生态。亚马逊云科技在拉斯维加斯召开2023年re:Invent,发布了全栈生成式AI解决方案,迎接生成式AI时代的到来。
This IDC Survey examines how enterprises are preparing for a new chapter of the digital business era: AI everywhere. The dramatic increase in awareness of generative AI (GenAI) in early 2023 triggered the dawn of this new chapter. In the ...
本IDC 研究聚焦于中国分布式关系型数据库的技术提供商。IDC 针对入选厂商的战略、能力进行评估,主要标准包括其产品能力、服务能力、生态、市场化等多个评估维度,各维度进一步划分为若干评分项,并配以不同权重,从而形成IDC MarketScape 综合评分体系。通过IDC 分析师对厂商和最终用户的深入访谈,集中分析并确定各服务商在IDC MarketScape 中的相对位置,并探讨各供应商的优势及战略思路,总结市场发展现状与痛点趋势,为数字内容的提供者与行业终端用户选择分布式关系型数据库技术提供商及伙伴提供参考。
IDC中国软件市场研究经理李凌霄表示:“近年来中国的分布式关系型数据库相关技术和产品在全球降本增效的浪潮中获得快速发展,并在众多大型场景中完成了对传统集中式数据库的改造和升级,让市场看到分布式关系型数据库在性能与成本的博弈与平衡中展现出的巨大潜力。在这个市场中,升级改造带来的巨大效能提升使得终端用户展现出对于技术提供商足够的开放性和包容性,加速分布式关系型数据库产品的迭代与技术创新。当前,分布式关系型数据库的崛起已深度影响中国交易型数据库的市场格局。预计在未来五年里,分布式关系型数据库市场将维持强劲的增长势头,而竞争格局亦将经历一轮新的重塑与洗牌。”
...大模型、生成式AI几乎是2023年数字化市场中最大的焦点,不仅为人工智能落地带来新的可能,也为包括云计算在内的整体数字化市场带来更大的想象力。阿里云2023年云栖大会以“计算:无法计算的价值”为主题,发布了全新的云计算架构,以及面向AI全栈优化的基础设施和模型服务。
本IDC研究通过IDC MarketScape厂商评估模型对中国计算机视觉解决方案厂商进行了评估。
IDC中国研究总监卢言霞表示:“基于上一代AI技术的计算机视觉应用市场已经趋向饱和,大浪淘沙,市场筛选出胜利者的同时也在培养新的潜力股。生成式AI、大模型的应用,将为计算机视觉应用扩展新的功能,改善用户体验,带来更多创新机会,也将为计算机视觉市场格局带来更多的可能性。”
本报告通过调研中国知识管理软件市场相关现状,分析了知识管理市场现阶段的挑战以及围绕人员流动性增加、AI技术爆发和企业合规性要求产生的市场动力,并对未来中国知识管理软件市场的发展趋势进行了展望。报告对行业的部分典型厂商及其相关产品进行了简要介绍,同时以高成熟度的知识管理应用框架为例,拆解知识管理基础模块、应用场景和用例,为知识管理软件的技术提供商和解决方案提供商提供参考。
"企业知识管理虽不是新兴市场,但相对国际市场,国内市场对于知识管理的认识仍大多停留在文档管理和文档协同层面。近年来企业合规性要求的提高和AI技术大爆发,使得市场对于知识管理的认知和需求大幅提升,AIGC与知识管理的融合被认为是最具有落地价值的场景之一。未来,随着AI技术与知识管理的进一步融合以及市场对于知识管理认知的提升,企业将投入更多专项资源用于构建知识管理平台,推动企业内外部的知识创造、知识协作与知识赋能,将知识管理融入到企业发展战略当中"——IDC中国软件市场研究经理李凌霄表示。
...本报告调研了2023年第三季度中国市场生成式AI的落地进展,并通过几个典型案例介绍用户采用生成式AI的考量、应用场景、落地路线、决策流程,为最终用户提供参考建议。
IDC中国研究总监卢言霞表示:"目前国内很多生成式AI的应用正处于试点阶段,预计到2024年第一季度,将会有一批应用能够部署上线。企业都应该尽早考虑哪些场景可以引入生成式AI,并对其生成的结果给与一定的包容,才能尽早利用其竞争优势。"
生成式AI因能带来客户体验、生产力和决策的效率的提升,被企业用户优先尝试于客户服务、产品管理与设计等领域。技术供应商通过提供生成式AI驱动的新一代人工智能产品和解决方案,帮助企业用户实现全新的AI和数据智能战略目标。2023年下半年以来,越来越多的厂商开始更新升级生成式AI的相关产品,并加速将产品推向市场。为了深入了解中国生成式AI用户的需求、痛点以及市场现状,IDC开展了一项全面的调研,以期为行业的未来发展提供有力参考。
This IDC Survey provides key findings from IDC's Global GenAI Awareness, Readiness, and Commitment (ARC) Survey and is the first in a series of IDC documents based on the Global GenAI ARC Survey that will ...