Explore IDC Resources
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Effective Content That Moves the Needle
Understand the drivers behind changing buyer needs and how to align your messaging.
Download eBook Effective Content That Moves the Needle -
Improving Business Outcomes with Cloud Infrastructure and Automation
Learn how industry leaders are getting ahead of the decisions needed to implement generative AI into infrastructure.
Watch Webinar Improving Business Outcomes with Cloud Infrastructure and Automation -
Transform Your Business With Generative AI
An introduction to the possibilities and limits of generative AI technology to transform your business.
Download eBook Transform Your Business With Generative AI -
C-Suite Tech Agenda: Priorities & the Power of AI
Hear from IDC analysts on the implications AI will have on technology spending over the next 12 months.
Watch Webinar C-Suite Tech Agenda: Priorities & the Power of AI -
Beyond Digital Transformation: What Comes Next?
Now in the digital business era, business leaders are now looking for sustainable growth through digital-first strategies.
Download eBook Beyond Digital Transformation: What Comes Next? -
Partner Incentive Starter Guide
As several trends unfold, tech vendors must reflect on the fit of their channel partner incentive models.
Download Guide Partner Incentive Starter Guide -
Mastering AI Everywhere in the Digital Business Era
Hear about a framework for anticipating and taking advantage of the coming IT Industry AI pivot.
Watch Webinar Mastering AI Everywhere in the Digital Business Era -
Navigating Generative AI: A Build vs Buy Perspective
Understand the intricate landscape of GenAI with insights and expert perspectives to help you make informed decisions.
Download eBook Navigating Generative AI: A Build vs Buy Perspective -
State of the Market: IT Spending Scenarios for a Disrupted Economy
Get an update on the current state of the global IT market, and the latest outlook for technology spending.
Watch Webinar State of the Market: IT Spending Scenarios for a Disrupted Economy -
Grow with GenAI Market Opportunity
Optimize Your Innovation Roadmaps and Go-To-Market Strategies To Maximize the GenAI Opportunity.
Download Whitepaper Grow with GenAI Market Opportunity -
How Have Shifts in Employee Experience Reshaped Tech Demand
Understand through data from the Future of Work Spending Guide how to structure your Go-to-Market strategy.
Download Whitepaper How Have Shifts in Employee Experience Reshaped Tech Demand -
The Path to Impact: Key Activities for Market Success With GenAI
Four key tech buyer drivers that vendors must adeptly address to navigate this evolving landscape successfully.
Download eBook The Path to Impact: Key Activities for Market Success With GenAI -
Competitive Landscape Starter Guide
In this workbook, we guide you through building a competitive strategy.
Download Workbook Competitive Landscape Starter Guide -
IDC FutureScape Predictions 2024: Business
Gain insight into a sampling of IDC's predictions on Digital Business, IT Industry, B2B Sales Leaders, CMOs and SMBs
Download eBook IDC FutureScape Predictions 2024: Business -
IDC FutureScape Predictions 2024: Future of X
Gain insight into a sampling of IDC's predictions on each of the Future of X program areas.
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IDC FutureScape Predictions 2024: Software/Services
Gain insight into a sampling of IDC's predictions on Services, ERP, Data & Analytics, and Sustainability/ESG.
Download eBook IDC FutureScape Predictions 2024: Software/Services -
IDC FutureScape Predictions 2024: Infrastructure
Gain insight into a sampling of IDC's predictions on Cloud, Blockchain/Crypto/NFT/Web3, DevOps, and PICaaS.
Download eBook IDC FutureScape Predictions 2024: Infrastructure -
IDC FutureScape Predictions 2024: Industry
Gain insight into a sampling of IDC's predictions on Banking, Payments, Retail, Healthcare, Smart Cities, and more.
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IDC FutureScape: Canadian 2024 Predictions for AI Everywhere
IDC's Canadian analyst team unveils the top 10 technology trends and predictions that will shape Canada's landscape.
Watch Webinar IDC FutureScape: Canadian 2024 Predictions for AI Everywhere -
Key GenAI Considerations for CIOs: Grasp the Potential While Mitigating Risk
Understand generative AI and it's potential impact for your business.
Download eBook Key GenAI Considerations for CIOs: Grasp the Potential While Mitigating Risk -
Proven Strategies for B2B Tech Marketers Amidst Trend Overload
In a world where trends come and go, discover the principles that will anchor your B2B tech marketing strategy.
Download eBook Proven Strategies for B2B Tech Marketers Amidst Trend Overload -
Unleashing Growth: Guidance for Strategic Marketing Investments for 2024
Gain insights to reveal the spending and staffing bets that marketing leaders are placing for 2024.
Watch Webinar Unleashing Growth: Guidance for Strategic Marketing Investments for 2024 -
Mastering Tomorrow: Pioneering AI Everywhere for Tech Leaders
How can business leaders prepare to leverage the advantages of GenAI?
Download eBook Mastering Tomorrow: Pioneering AI Everywhere for Tech Leaders -
IDC FutureScape LiveWorldwide CMO 2024 Predictions
Join Laurie Buczek for a critical conversation about the pressing challenges CMOs and business leaders face today.
Watch Webinar IDC FutureScape LiveWorldwide CMO 2024 Predictions -
Scaling Success: A B2B Growth Marketing Guide for Tech Vendors
Revolutionize your approach to acquiring and retaining customers through growth marketing.
Download eBook Scaling Success: A B2B Growth Marketing Guide for Tech Vendors -
Businesses are Leaning Into GenAI: What Tech Suppliers Need To Know
This Executive Planning Guide helps you understand key considerations for building business value with GenAI.
Download Guide Businesses are Leaning Into GenAI: What Tech Suppliers Need To Know -
Strategies for Success: B2B Marketing for the New Customer Journey
Actionable steps you can implement now to reshape business strategy and connect with the new digital customer.
Download eBook Strategies for Success: B2B Marketing for the New Customer Journey -
United States Market Opportunities Primer
Harness demand in United States IT markets and grow your business
Download Primer United States Market Opportunities Primer -
Canada Market Opportunities Primer
Harness demand in Canada IT markets and grow your business
Download Primer Canada Market Opportunities Primer -
Ethics in Motion: Core Principles and Regulations for GenAI
Explore the foundational principles underpinning responsible GenAI practices and get insights to the regulatory landscapes.
Download eBook Ethics in Motion: Core Principles and Regulations for GenAI