IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Market Perspective examines how Oracle is positioning its portfolio against rising generative AI (GenAI)/AI interest by looking at recent announcements made during the Oracle CloudWorld Tour Singapore 2024. Furthermore, IDC recommends ...
This IDC Market Perspective examines how Boomi is evolving its iPaaS platform into a suite of data control plane capabilities based on recent announcements made during the Boomi World 2024. As Asia/Pacific enterprises increase investments ...
This IDC MarketScape represents the assessment of end-to-end project-based consulting and implementation services SPs that support Asia/Pacific (including Japan) (APJ) enterprises' business transformation initiatives. APJ CEOs and C-suites ...
This IDC Tech Buyer Presentation provides IDC's APJ Digital Business Scorecard analysis, based on survey data from 810 senior IT and business leaders from Asia/Pacific (including Japan) (APJ). The Digital Business Scorecard evaluates the ...
IDC’s 2024 Asia/Pacific CEO Sentiment Survey investigated sentiments about today’s digital-first landscape and how these perceptions are driving business priorities and technology investments. This document also examines the challenges ...
This IDC Survey investigates how Asia/Pacific (including Japan) (APJ) C-suites are approaching technology investments; the priorities, objectives, and challenges they have; and their perceptions on the technology vendor landscape. The study ...
This IDC Survey investigates how Asia/Pacific's (including Japan) (APJ) C-suites are approaching generative AI (GenAI) investments, what priorities, objectives, and challenges they have, and their perceptions on the GenAI vendor landscape. ...
This IDC Perspective report discusses the digital-first strategy of UNO Digital Bank under the leadership of CEO Manish Bhai. It highlights the bank's innovative approach to overcoming traditional banking barriers and leveraging technology ...
This Market Note highlights Boomi's announcement of Boomi AI features focusing on autonomous capabilities that help organizations streamline integration and automation processes. It discusses how Boomi's recent innovations simplify and accelerate ...
This IDC FutureScape provides 10 predictions from 2024 to 2028 on important topics that characterise the digital business era, including the use of generative AI (GenAI) impacting many business units, new C-suite roles that will lead digital ...
This IDC Presentation is an accompanying piece to IDC FutureScape: Worldwide Digital Business Strategies 2024 Predictions — APEJ Implications (IDC #AP50343823, ...
This IDC Presentation discusses the Asia/Pacific (excluding Japan) (APEJ) regionalization of IDC FutureScape: Worldwide Digital Business Strategies 2024 Predictions (IDC #US50120323, ...
This IDC Playbook for Tech Sales Leaders provides a concise current state view of the Asia/Pacific (including Japan) (APJ) software-as-a-service (SaaS) market, along with insights into digital business trends and guidance for account strategies. ...
This IDC Perspective highlights how business and technology leaders must strategize generative AI (GenAI) use case adoption and implementation approaches in a way that drives competitive advantage. It discusses the build and buy approaches ...
This IDC study provides 2024 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital businesses in the next five years. They also lay out IDC’s vision for the 10 most ...
This IDC Playbook for Tech Sales Leaders provides a concise current state view of the Asia/Pacific including Japan (APJ) project-oriented services market, along with insights into digital business trends and guidance for account strategies. ...
This IDC Tech Buyer Presentation explores the generative AI framework, use cases, and implementation approaches. It provides insights on generative AI implementation approaches, which vary from buy to fine-tune to build and depend upon factors ...
This IDC Survey examines the Asia/Pacific (including Japan) (APJ) digital executives' business and technology key business transformation metrics for 2023 and beyond. Macro uncertainties and increased cost of capital have shifted unbridled ...
This report examines Asia/Pacific's (including Japan) (APJ) CEOs' perspectives on the state of the region's digital economy and their business and technology priorities and challenges for 2023. The report aims to help tech vendors' sales ...
This IDC Perspective examines how leading Asia/Pacific (including Japan) (APJ) organizations leverage digital technology in business transformation. As organizations journey in their transformation, one of the hallmark to progress is the ...
This report examines the business and technology priorities and challenges of digital executives in Asia/Pacific (including Japan) (APJ) for 2023 and beyond. As APJ organizations face increasing macroeconomic disruptions along with a post-pandemic ...
This IDC Survey Spotlight provides insights into technology buyers' perceptions about generative AI (Gen AI) adoption, use cases, and functional areas that are most likely to be among the first-moving adopters. In slightly over six months, ...
This IDC Survey Spotlight provides insights into technology buyers' adoption drivers and purchase criteria for enterprise application platforms. To transform into digital businesses, enterprises are seeking to leverage the organic capabilities ...
This IDC Survey Spotlight examines the factors impeding technology buyers from achieving real-time operational processes and automation. Asia/Pacific (including Japan) (APJ) organizations are aiming to improve productivity and profitability ...
The introduction of Boomi AI heralds how generative AI (Gen AI) can be applied to application integration to democratize user data access, enable more citizen integrator, and autonomously orchestrate complex workflows. Through Gen AI-enabled ...