IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Tech Buyer Presentation provides an architectural model for organizations to work on making data AI ready as they move through the AI adoption journey. The architecture represents an update to IDC's Enterprise Intelligence Architecture ...
This IDC Survey provides insights from IDC's External Data Sourcing and Collaboration Survey, 2024.
IDC's 2024 External Data Sourcing and Collaboration ...
This IDC Market Analysis Perspective (MAP) provides data-as-a-service (DaaS), data marketplace, and data collaboration technology suppliers and buyers with an overview of the market and trends that are driving the market in 2024 and beyond. ...
This IDC Perspective discusses how enterprises are increasingly leveraging internal and external data to bolster their generative AI (GenAI) initiatives, transitioning from relying on public models to crafting more customized applications ...
Lynne Schneider, research director, Data as a Service and Location and Geospatial Intelligence at IDC, recommends that organizations of all sizes "embrace data diversity and integration for GenAI to unlock strategic advantages and tailor ...
This IDC Web Conference details the importance of data diversity and collaboration for AI success.
How can your enterprise create unique value when everyone is using one of a few LLMs? The answer lies in creating novel combinations ...
This IDC Market Note describes and compares the product positioning and claims of two vendors, Databricks and Snowflake, each of whom held their annual user conference in the spring of 2024. It details the key announcements and shows how ...
This IDC study contains estimated market shares for the worldwide location and geospatial data management and analytics software market for 2023. It includes commentary on growth of the market, emerging trends, and actionable advice for ...
This IDC study provides a sizing of the worldwide location and geospatial data management and analytics software market and a five-year forecast through 2028 by deployment type and geographical region. It provides commentary on market growth ...
This IDC Tech Buyer Survey Spotlight provides analysis of the results from more than 500 North American representatives of enterprises that source external data. Conducted in June 2024, IDC's External Data Sourcing and Collaboration Survey ...
This IDC Market Presentation examines creating location and geospatial intelligence from imagery. With a proliferation of smaller and less costly earth observation imaging technologies, these images coupled with a variety of computations ...
This IDC Tech Buyer Presentation reveals how point-of-interest (POI) and places data is increasingly becoming a pivotal resource across various industries, offering a wealth of information that can significantly enhance decision-making processes ...
This IDC study presents a comprehensive update and expansion of the data-as-a-service (DaaS) market's classification system. Reflecting the evolving landscape of data exchange and monetization, the taxonomy now includes data collaboration ...
This IDC PlanScape on data as a product emphasizes the growing complexity of data landscapes and the necessity for organizations to effectively utilize data assets for improved business outcomes. It advocates for treating data as a product ...
This IDC Perspective details the importance of data clean room technology. Data clean room technology is emerging as a crucial tool for enterprises to share data while ensuring privacy and ownership, with applications across various sectors ...
This IDC Tech Buyer Presentation looks at the role of an organization's data strategy in unlocking revolutionary, game-changing generative AI (GenAI) deployments and solutions. This includes comparing and contrasting the role of data within ...
LiveRamp has always made connections. The RampID has served as an identity spine tying an enterprise's data together, building audiences and tracking across the advertising and marketing ecosystem. With a revamped view of solution offerings ...
This IDC Market Glance offers a high-level view of the evolving location and geospatial intelligence functional market landscape. It highlights key technologies in location and geospatial data, analytics and visualization, and platforms ...
This IDC study evaluates data clean room technologies for any use case. Data clean room technologies help protect the privacy of data and the analyses that data collaborators utilize to gain insight. The promise is that enterprises can share ...
This IDC Market Glance offers a high-level view of the business analytics and decisioning software market landscape. It highlights vital technologies in business intelligence, decision automation, and advanced analytic platforms and tools.
Business ...
This IDC Market Presentation provides a glimpse of IDC's Cloud Pulse Survey, IDC's Data as a Service and Data Marketplaces Survey, and IDC's North America Location and Geospatial Intelligence MaturityScape ...
This IDC study evaluates data clean room technologies for advertising and marketing use cases. Data clean room technologies help protect the privacy of consumers and safeguard holders of first-party data. The promise is that enterprises ...
本IDC报告详细介绍了包括数据和洞察共享、应用共享、运营和专业技能共享在内的主要方案,以及与未来行业生态系统相配套的场景。这种方案和场景分析是跨行业的横向分析。
"所有行业企业都在快速改进他们与行业生态系统合作伙伴的合作方式,为数据、应用和运营计划提供支持。定期更新合作伙伴名单已经不符合潮流了:行业生态系统是一个充满生机的、多样性的有机体,它是动态的,包含各种合作伙伴,这些合作伙伴会随着时间不断进化,以满足新的需求,应对新的中断,并加速创新和客户互动。这种新模式需要一系列独特的方案和场景来指导战略、协作和执行:本行业生态系统分类就是为此而生。"——IDC未来行业生态系统和产品创新战略研究副总裁Jeffrey ...
This IDC study provides IDC's 2024 top 10 predictions for data and analytics technologies applied to data analysis and decision support, augmentation, and automation use cases.
"Although data and analytics technologies have existed ...
This IDC study provides IDC's 2024 top 10 predictions for enterprise intelligence trends, encompassing topics of decision intelligence; generative AI (GenAI); enterprise intelligence technologies; data skills; literacy and environmental, ...