IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
本IDC研究聚焦于中国智能客服市场,提供了主要厂商2023年的市场份额数据,并对相关解决方案提供商进行了介绍。
IDC人工智能研究经理程荫表示:“2023年智能客服市场迎来新旧交替的时刻——传统AI智能客服使用语音识别、语音合成以及自然语言处理和理解技术与用户进行交流,从2023年下半年开始,随着大模型技术的迭代升级,智能客服厂商也将大模型技术与其原有的解决方案做结合,为用户带来全新的体验。未来技术供应商还需持续拓展智能客服的能力边界,为客户提供更有成本优势和差异化体验的智能客服产品是未来市场竞争的关键。”
...当前,生成式AI在各个行业已得到初步探索,应用层创新将成为产业持续发展的驱动力。无论是技术供应商还是行业用户都应该了解生成式AI的潜在应用场景,为无限可能的生成式AI时代做好准备。
本IDC Market Glance报告提供了中国生成式AI市场中各类产品的细分市场分类,包括底层基础设施、基础算法及平台、行业应用及服务等,并提供了这些细分市场中的主要代表厂商。本报告可以为中国企业了解生成式AI市场发展情况、选择合适的技术供应商提供有力支持。
为对比国内外大模型的产品差异以及推动大模型/生成式AI相关产品的发展和应用,IDC成立产品测试团队,通过多个维度(如生成质量、使用与性能、安全与合规等)对基础大模型及相关产品进行评测,并邀请外部专家团队深入分析各个产品答案准确性、合理性等,并在审核委员会的监督下,最终得出各厂商的评估结果,供用户选型参考。
“元年”之后,中国生成式AI产业生态日渐明晰,生成式AI在各个生产效率提升、业务职能和行业特定的应用场景中创造无限可能。当前,生成式AI在各个行业已得到初步探索,应用层创新将成为产业持续发展的驱动力。此报告重点分析了生成式AI优先落地的业务环节之一——营销环节,包括重点技术供应商发展动态与最佳实践案例,为技术供应商制定市场策略及行业用户选型作为参考。
IDC中国研究经理程荫表示:“营销场景是生成式AI优先落地的业务环节之一,内容创意领域渗透率较高,未来生成式AI将会全面渗透到渠道运营&转化场景、广告投放场景、营销策略场景、营销优化和客户分析场景。”
...本报告提供了中国生成式AI市场中各类产品的细分市场分类,包括底层基础设施、基础算法及平台、行业应用及服务等,并提供了这些细分市场中的主要代表厂商。本报告可以为中国企业了解生成式AI市场发展情况、选择合适的技术供应商提供有力支持。
本报告调研了2023年第三季度中国市场生成式AI的落地进展,并通过几个典型案例介绍用户采用生成式AI的考量、应用场景、落地路线、决策流程,为最终用户提供参考建议。
IDC中国研究总监卢言霞表示:"目前国内很多生成式AI的应用正处于试点阶段,预计到2024年第一季度,将会有一批应用能够部署上线。企业都应该尽早考虑哪些场景可以引入生成式AI,并对其生成的结果给与一定的包容,才能尽早利用其竞争优势。"
生成式AI因能带来客户体验、生产力和决策的效率的提升,被企业用户优先尝试于客户服务、产品管理与设计等领域。技术供应商通过提供生成式AI驱动的新一代人工智能产品和解决方案,帮助企业用户实现全新的AI和数据智能战略目标。2023年下半年以来,越来越多的厂商开始更新升级生成式AI的相关产品,并加速将产品推向市场。为了深入了解中国生成式AI用户的需求、痛点以及市场现状,IDC开展了一项全面的调研,以期为行业的未来发展提供有力参考。
IDC企业研究部助理研究总监李昭表示:“企业随着数据要素、数字技术和数字化创新在组织中进持续深入地发展,将更多地向数据驱动转型,以此获得新产品和新客户,并且进一步提高收入和市场份额。数据共享以及私有数据的成功开发将为客户带来更好的体验,提升客户忠诚度;数据与数字技术的结合为释放优化的数据价值提供可能,为商业开发挖掘更多的机会的同时也带来数据滥用等风险;数字化创新策略系统的、结构化的推进以及相关利益人员参与模式的转变将彻底革新企业的业务运营流程,并且有利于未来逐渐形成高效且多元的竞争优势。”
...本PPT是同一主题的FutureScape 2023 PPT的附件,为两个技术供应商角色提供了具体的建议(技术销售领导者和技术营销领导者)。
根据《IDC全球半年度人工智能系统支出指南》2022年V2版——跟踪范围为人工智能在行业和用例层面的软件、硬件、服务和落地案例——2021年全球人工智能IT总投资规模为929.5亿美元,预计到2026年将增至3,014.3亿美元,五年复合增长率(CAGR)约为26.5%。聚焦中国市场,2026年中国AI投资规模有望达到266.9亿美元,全球占比约为8.9%,位列全球单体国家第二。近年来,越来越多的企业投身于 "数智化时代" ,企业开始布局数字化转型以及智能化升级,从而催生出对人工智能更多的需求。受政策、技术、市场等因素驱动,人工智能赋能产业正成为主流发展趋势。
在本研究中,IDC全球分析师团队描述了影响IT和业务决策者负责该项支出并有效利用相关解决方案的主要驱动因素,并给出了2023–2028年有关未来智能市场的十大预测。每项预测均基于其影响(投入和复杂度)和时间范围评估得出。该研究还为IT和业务决策者在人工智能领域的战略制定、修改和资源配置的投入提供了指导。
IDC人工智能高级市场分析师杨雯表示:"随着企业数字化转型、智能化升级进入深水区,同时疫情反复推动线上办公、学习需求不断升高,中国AI市场正稳步发展。大模型、数字孪生以及AI ...
本演示文档是同主题IDC FutureScape主文件《IDC FutureScape: 全球未来智能市场2023年预测——中国启示》的附件,旨在为两个技术供应商角色(技术销售领导者和技术营销领导者)提供具体的建议。
给技术销售领导者的行动建议:
- 注重将AI工程化,推动实际可落地的解决方案,以及工程化的过程中所带来的技术竞争力,加强行业洞察,加速应用场景创新。
- 由于企业的各方面需求不尽相同,目前市场上所能够提供的智能化技术很难做到通用和统一。如何将"单点方案"推向"通用方案",快速精准地解决客户痛点,是市场需要持续探索的方向。
- 抓住数据与AI一体化的机遇。目前一体化的趋势明显,但发展仍未达到成熟期,包括:AI中台、数据中台、数据智能等相关机会。
给技术营销领导者的行动建议:
- 向市场清晰地传播公司的定位与价值,配合产品服务提出新概念。
- 市场上规模化效应日益明显,大部分厂商都应该建立聚焦的战略路线,在重点业务领域积累客户群体以及实践案例,尽早形成规模效应。
- 持续发展生态,通过开源和开放的方式将更多企业纳入生态圈,携手合作伙伴快速打造个性化产品。
本PPT是同一主题的FutureScape 2023 PPT的附件,为两个技术供应商角色提供了具体的建议(技术销售领导者和技术营销领导者)。
在本研究中,IDC全球分析师团队描述了影响IT和业务决策者负责该项支出并有效利用相关解决方案的主要驱动因素,并给出了2023-2028年有关数据与内容市场的十大预测。
本調査レポートでは、Enterprise Intelligence(EI)に関して、IDCによるTop 10 Predictionsを紹介する。これらの予測には、意思決定、知識の収集、自動化、データ文化の各トピックが含まれる。
「EIによって、あらゆるマクロ経済的条件下で企業が繁栄することが可能になる。本IDC FutureScapeの予測では、経営幹部がEIの強化に取り組むに当たって知っておくべき、今後1~5年間の重要なトレンドについて詳述する」と、IDC ...
IDC 创新者是指年营业额低于1亿美元、有创新性技术或突破性商业模式的新兴厂商。本次IDC创新者研究对北京数据项素智能科技有限公司、来也科技(北京)有限公司、全面智能(厦门)科技有限公司进行了全面调研。
“智能文档处理(IDP)技术能够更高效地将非结构化数据转换成结构化数据,帮助企业解决数据方面的挑战,目前已处于业务需求爆发的早期阶段,随着与应用和流程自动化的深度整合,潜在的应用场景将变得越来越普及,各个行业用户应当积极关注。技术供应商也应升级多模态、超大规模预训练模型、图神经网络、自动化等方面的底层能力,给行业用户带来更具差异化的产品和服务,帮助企业实现数据处理的效率提升和成本节约。” ...
This IDC study provides IDC's 2023 top 10 predictions for enterprise intelligence trends, encompassing topics of decision making and knowledge gathering, automation, and data culture.
"Enterprise intelligence allows organizations to ...
在企业服务资源需求增加的背景下,企业正大量引入对话式人工智能能力用于多渠道的产品服务销售与客户管理等工作,例如智能客服可以自动答复简单重复的信息咨询,提高了人工客服的工作效率和客户体验,降低了商家的经营成本,在金融、政府、电信、电商、零售及传统行业得到了大量应用,推动了多种渠道下企业客户服务的自动化、智能化。
IDC人工智能高级分析师程荫表示:"对话式人工智能已从单点应用逐步升级为多模态交互的综合性智能对话系统,相关智能客服解决方案也迎来创新,拥有了交互式数字人的形象和对话能力,展现了基于多模态数据的智能问答、情感分析等更加 ...
This IDC Innovators study presents the findings from a comprehensive survey of artificial intelligence (AI)–driven intelligent decision making from Shanghai Craiditx Information Technology Co. Ltd. (Craiditx), Clustar Technology Co. Ltd. ...
这份 IDC PeerScape 报告引用并介绍了分别来自国有大型银行与股份制商业银行、保险机构、食品零售企业、能源企业的智能决策的落地实施经验,总结了最终用户在建设智能决策应用时所遇到的常见挑战,介绍了与之相关的实践案例,并为行业用户提供相关指导建议,供读者借鉴。
IDC 人工智能高级分析师程荫表示:“智能决策将在未来5年得到全面发展,并逐步带来提升的业务价值,在此背景下,企业既需要确保数据的可获得(包括多来源的结构化数据和非结构化数据),也需要促使IT部门与业务部门紧密合作,不断迭代,持续监测AI驱动的决策的准确性,以产生好的决策力,最终提升企业的生产效率、客户满意度和创新速度。”
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