IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Innovators report feature emerging vendors with an annual revenue under US$100 million that have demonstrated either a groundbreaking business model or an innovative new technology, or both. It profiles software vendors that provide ...
This IDC Survey Spotlight examines the top generative AI-related business benefits the India C-suite has sought information or advice the most from IT leadership and the top areas for integrating generative AI into existing applications ...
This IDC Survey aims to analyze the progress of digital adoption for India enterprises across key industries amid the challenging business and global economic environment. It analyzes the impact of multiple vectors, including rising inflation ...
This IDC Presentation provides a detailed analysis of the market and competitive landscape in IT services in India from Jan to June 2023 (1H23). It covers the market size movements and growth trends in each of the macromarkets (i.e., business ...
This IDC FutureScape provides 10 predictions for India, from 2024 to 2028, on the important topics that characterize the digital business era, including the use of generative AI (GenAI) impacting many business units, new C-suite roles that ...
This IDC Market Presentation is an accompanying piece to the main IDC FutureScape 2023 document of the same topic. It provides specific recommendations for two tech vendor personas: tech sales leaders and tech marketing leaders. Please refer ...
This IDC Survey Spotlight highlights data from IDC’s 2023 India Digital Business Survey concerning the investments in low-/no-code development technologies compared with other technologies. About 33% of India enterprises said ...
This IDC Market Glance offers an overview of the emerging generative AI (GenAI) technology and services landscape for India. It highlights key technologies in infrastructure, foundation models, GenAI platforms, GenAI applications, and GenAI ...
This IDC study provides our 2024 predictions for the worldwide services market.
"Our predictions cover numerous services topics, but one common thread is the belief that AI, including GenAI, technologies will result in a long-term ...
This IDC study provides 2024 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital businesses in the next five years. They also lay out IDC’s vision for the 10 most ...
This IDC Market Presentation, an IDC Playbook for Tech Sales Leaders, provides a concise current-state view of a market, insights into the impact of future trends, and guidance for account strategies. Tech sales leaders can use this information ...
This IDC Perspective is focused on providing a comprehensive view of how a platform-based approach for observability is best-suited for digital businesses. By analyzing the evolution of observability platforms, the document emphasizes on ...
This IDC Market Presentation details the state of the security market in India and provides a snapshot of cybersecurity market trends, cyber-risks pertaining to India, and how enterprises can evolve and be cyber-resilient amid the dynamic ...
This IDC Presentation provides a detailed analysis of the market and competitive landscape in IT services in India from July to December 2022 (2H22). It covers the market size movements and growth trends in each of the macromarkets (i.e., ...
This document aims to analyze the progress of digital transformation (DX) across key industries in India, amid the challenging business and global economic environment. This presentation analyzes the impacts of inflation pressure, fear of ...
This IDC study examines the digital readiness of the C-suite across India organizations and guides sales and marketing leaders of technology vendors. The guidance has been formulated based on the analysis of digital strategy adoption, technology, ...
This IDC Tech Buyer Presentation summarizes the findings from IDC's Future Enterprise Awards for 2022. The awards were given upon recognizing India enterprises as future enterprises across different categories that make them "future enterprises," ...
This IDC Market Presentation details the state of security market in India and provides the current security spending and spending forecast until 2026. It also includes the current and forecast security spend across security software and ...
This IDC Market Note discusses the announcement of a new platform by Kyndryl called Kyndryl Bridge. It also provides an overview of key features of the platform, current market dynamics, and IDC's view on the possible outcomes of this announcement ...
This IDC Market Note discusses the merger of NTT's business units — NTT Ltd and NTT DATA — that affects its business outside Japan. This merger is part of NTT's long-term goals to offer a full breadth of products, solutions, and managed ...
This IDC Market Presentation focuses on the increasing acceptance of the "as a service" pricing model across India organizations. A robust digital transformation path has been laid out for India organizations to become more resilient, improve ...
This IDC Presentation provides the India implications of IDC FutureScape: Worldwide Future of Trust 2023 Predictions (IDC #US49755022, October 2022) and how these ...
This IDC FutureScape Market Presentation provides the IDC India viewpoint of how IDC's global predictions will impact local markets, providing tech marketers and tech sales leaders with advice on how to position themselves in the market ...