target audience: TECH SUPPLIER  Publication date: Oct 2023 - Document type: Market Presentation - Doc  Document number: # AP49185723

IDC Playbook Tech Marketing Leaders: CMO Perspective — State of Customer Experience, Investment Outlook, and Market Opportunities in Asia/Pacific

By: 

  • Lavanya Jindal
  • Daniel-Zoe Jimenez Loading

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  • 32 slides


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Abstract


The IDC Playbook for Tech Marketing Leaders provides a concise current view of the Asia/Pacific (including Japan) (APJ) customer experience (CX) market, impact of current trends, criteria for vendor selection, and guidance for technology vendors.

Tech marketing leaders can use this information when seeking clarity about tech buyer investment priorities and the impact of market trends. The playbook offers insights based on IDC surveys and tracker data, competitive insights on the top customer relationship management (CRM) vendors, market insights on current and future trends, and the ecosystem landscape. IDC advises CX vendors on how to maximize the outcomes they desire from their CX investments and offers essential guidance to tech vendor marketing leaders on strategies to capture growth opportunities in this market with targeted messages and offerings contextualized for countries and industries in region.



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