target audience: TECH SUPPLIER Publication date: Jan 2023 - Document type: Market Presentation - Doc Document number: # AP49931122
IDC FutureScape: Worldwide Digital Business Strategies 2023 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders
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Abstract
This IDC Presentation is an accompanying piece to IDC FutureScape: Worldwide Digital Business Strategies 2023 Predictions — APEJ Implications ( IDC #AP47847021, December 2022). It provides specific recommendations for two roles within technology vendor organizations: technology sales leaders and technology marketing leaders.
Our research shows that the strongest technology-buying organizations currently are those that began their transformation to digital business years ago before the pandemic disruption from the past three years. These companies are now in the process of maturing as digital businesses and moving closer to operating as digital-first organizations. Those that are early in their transformation must consider how to accelerate the task at hand in light of a looming recession or risk falling behind increasingly.
In view of the 10 most urgent digital business trends that technology buyers must address in 2023 and beyond, this document highlights how technology vendors can position themselves for success.