target audience: TECH SUPPLIER Publication date: Oct 2023 - Document type: Market Presentation - Doc Document number: # AP50338623
IDC Playbook Tech Sales Leader: Future of Work Technologies, Investment Outlook, and Market Opportunities in Asia/Pacific (Excluding Japan)
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Abstract
IDC forecasts that the Future of Work (FoW) market will increase at a compound annual growth rate (CAGR) of 18.4% from 2022 to 2026, going from US$121.1 billion in 2023 to US$196.2 billion by 2026. This IDC Playbook for Tech Sales Leaders in the FoW technology market provides a concise current state view of the market, insights into the impact of future trends, and essential guidance for account strategies. This document highlights the opportunities in the market and how macroeconomic and geopolitical factors influence tech buyers’ budgets. It also provides actionable recommendations for sales leaders on how to position their solutions and stand out in this dynamically evolving and competitive market.