target audience: TECH BUYER Publication date: Sep 2024 - Document type: IDC PeerScape - Doc Document number: # AP51927924
IDC PeerScape: C2G Peer Insights to Augment Customer Intelligence Using Generative AI
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Abstract
"We are only seeing the tip of the iceberg in terms of the application of generative AI (GenAI) to customer experience initiatives," says Abhishek Kumar, associate research director at IDC. "Companies in China are demonstrating their commitment to AI and GenAI by prioritizing these technologies to enhance their customer intelligence capabilities as their key competitive differentiator. There is much to learn by analyzing the GenAI use cases in China and consider how we can deploy them regionally," he adds.