target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: IDC Survey Spotlight - Doc Document number: # EUR149967422
What Are Retailers' Plans for Customer Data Platform Implementation?
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Abstract
This IDC Survey Spotlight shows the degree of development of customer data platforms (CDPs) in the retail industry, as they are becoming key to building the basis for a customer-centric retail commerce infrastructure and real-time personalization/engagement. Based on results from IDC's 2022 Global Retail Operating Model Survey, this document aims at providing an overview of customers' data platform implementation status — now and in the next two years — across different retail subindustries and company sizes.