target audience: TECH BUYER Publication date: Jan 2023 - Document type: Tech Buyer Presentation - Doc Document number: # EUR150060523
Improving eCommerce Performance with Safe and Secure Customer Experience
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- 12 slides
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Abstract
This IDC Tech Buyer Presentation provides an overview on the growing importance of security in omni-channel retail customer experience (CX). Key findings — sourced from IDC's 2022 Global Retail Operating Models Survey and 2021 Global Retail Core Business Processes and Applications Survey —highlight how compliance with security standards and regulations is hampering retailers' ecommerce potential; this represents a key challenge for the implementation of frictionless and innovative customer journeys. Finally, it discusses three actionable opportunities for achieving safe and secure CX through examples from two retailers: ASOS and Tesco.