target audience: TECH SUPPLIER Publication date: Nov 2023 - Document type: Market Perspective - Doc Document number: # EUR151347923
B2B Marketplaces in Manufacturing
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Abstract
This IDC Market Perspective outlines the common types of marketplaces that are relevant for B2B manufacturers, the key drivers for their adoption, challenges to address, and key recommendations for technology providers.
"B2B manufacturers are increasingly leveraging marketplaces to increase sales efficiency, leverage their partner ecosystems, and enhance their value propositions to better serve customers. In this rapidly evolving segment, technology providers can enable collaboration and integration among participants and help build trusted and secure marketplaces," said Mark Casidsid, senior research analyst, IDC Manufacturing Insights.