target audience: TECH SUPPLIER Publication date: Jan 2024 - Document type: IDC Survey Spotlight - Doc Document number: # EUR151743224
How can EMEA Organizations Successfully Market Integrated UCaaS and CCaaS Platforms?
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Abstract
This IDC Survey Spotlight looks at how to succeed in marketing integrated UCaaS and CCaaS platforms. Although they are relatively new in Europe, the market is resonating well to an integrated business communication platform for employee and customer interactions. However, some countries, verticals, and business segments are more receptive than others, requiring a targeted marketing approach.