target audience: TECH SUPPLIER  Publication date: Jan 2024 - Document type: Market Note - Doc  Document number: # EUR151803823

AWS re:Invent 2023: Demonstrating GenAI Credibility and Differentiation

By:  Neil Ward-Dutton Loading

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Abstract


The IDC Market Note reviews AWS re:Invent 2023, highlighting its focus on AI, particularly generative AI. AWS announced new services and capabilities across the enterprise intelligence stack, including infrastructure, data analytics, generative AI tools, and business application services. The company also emphasized its commitment to GenAI through partnerships with NVIDIA, Hugging Face, and Anthropic.

"AI topics dominated keynote presentations, customer stories, and product announcements at re:Invent 2023," said Neil Ward-Dutton, VP for AI, Automation, and Analytics, IDC Europe. "AWS is positioning itself to compete squarely with Microsoft, Google Cloud, IBM, and other large enterprise platform players in the race to capture the GenAI technology market opportunity."



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