target audience: TECH SUPPLIER Publication date: Feb 2024 - Document type: Market Note - Doc Document number: # EUR151807924
Siemens, Salesforce Partnership to Drive Customer-Centric Servitization in Manufacturing
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Abstract
This IDC Market Note discusses the recently announced partnership between Siemens and Salesforce to integrate functionalities of their respective product life-cycle management (PLM) and customer relationship management (CRM) systems to drive service efficiency and customer experience in manufacturing.
"The Siemens and Salesforce partnership highlights the significance of integrating PLM and CRM systems to boost service capabilities and customer satisfaction as well as foster continuous product quality improvement and innovation. Furthermore, it paves the way for manufacturers to expand their service-based offerings and increase their competitive edge in a fast-paced market," said Mark Casidsid, senior research analyst, IDC Manufacturing Insights,