target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: IDC Survey Spotlight - Doc Document number: # EUR152347024
Survey Spotlight: Who Is Driving the European Generative AI Push Among the EMEA C-Suite?
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Abstract
This IDC Survey Spotlight analyzes data from IDC's C-Suite Tech Survey conducted in August 2023. It highlights the main C-suite personas that are most keen to invest in generative AI initiatives in Europe, compared to budget holders and real decision-makers for this emerging technology.