target audience: TECH SUPPLIER  Publication date: Jun 2024 - Document type: Market Note - Doc  Document number: # EUR152350324

SugarCRM Expands Revenue Intelligence Capabilities With sales-i Acquisition

By:  Mark Casidsid Loading

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Abstract


This IDC Market Note analyzes SugarCRM's recent acquisition of sales-i. The acquisition focuses on integrating AI-enabled sales intelligence with sales automation, aimed at enabling manufacturers to capitalize on new revenue opportunities.

"SugarCRM's recent acquisition highlights the growing importance of data-driven insights for navigating the complexities of B2B manufacturing relationships. The confluence of sales intelligence, sales automation, and AI capabilities empowers manufacturers to identify new business opportunities through a deeper understanding of customer needs," said Mark Casidsid, senior research analyst, IDC Manufacturing Insights.



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