target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Perspective - Doc Document number: # EUR152376124
European Frontline Digitization: Closing the Opportunity Gap
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Abstract
This IDC Market Perspective highlights three essential steps for successfully approaching the underserved European frontline worker market segment.
"European frontline digitization presents a $200 million opportunity gap for technology suppliers," said Meike Escherich, associate director, IDC's European Future of Work. "By adopting a focused strategy that addresses the unique needs and challenges of frontline workers, technology suppliers can unlock a substantial revenue opportunity while contributing to the digital transformation of the European workforce."