target audience: TECH SUPPLIER  Publication date: Jun 2024 - Document type: Market Note - Doc  Document number: # EUR152376624

Oracle Powers Up Its Oracle Analytics Proposition with a Vast Set of GenAI Applications in the Market

By:  Giovanni Cervellati Loading

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Abstract


This IDC Market Note reviews the present position of Oracle Analytics Cloud (OAC) regarding its technology in general, and generative AI (GenAI) applications that have been put in place to enhance it.

Oracle is revolutionizing its analytics capabilities by integrating a comprehensive suite of GenAI applications across its platforms, particularly within OAC. This strategic enhancement strengthens its existing data management and analytics solutions and positions Oracle as a leader in the analytics market, offering advanced, AI-driven analytical tools and applications. These advancements aim to democratize data analytics, making sophisticated data analysis accessible to a broader range of users, including those with less technical expertise.

"Oracle is redefining analytics, integrating GenAI to democratize data insights for all and setting a new standard in the digital era," said Giovanni Cervellati, research manager, IDC Europe.



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