target audience: TECH SUPPLIER Publication date: Jul 2024 - Document type: Market Presentation - Doc Document number: # EUR152408724
GenAI Technology Preferences and Priorities of DNBs
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Abstract
This IDC Market Presentation examines the preferences and priorities of digital-native businesses (DNBs) regarding generative AI (GenAI), looking at GenAI capabilities most valued by DNBs, their GenAI needs and preferences, and their product success so far. Through IDC's latest survey data, this presentation examines how tech suppliers should adapt their offerings to match DNBs' preferences and priorities regarding GenAI.