target audience: TECH SUPPLIER Publication date: Aug 2024 - Document type: Market Perspective - Doc Document number: # EUR152466624
The A3 Market: Dynamics and the Threat of A4
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Abstract
This IDC Market Perspective discusses the changing landscape of the A3 inkjet and laser market and the possible impact of A4 devices on this market. It aims to help suppliers assess their portfolios in line with developments in the market and manage their A3 print offerings in a declining market.
"Opportunities in the A3 market are wide ranging, from the desktop inkjet segment through to the general office floor-standing laser segment. The former is witnessing increased demand for ink tanks systems while the traditional laser segments are now being dominated by A3 color MFP devices, which include entry-level devices, higher-specification departmental devices, and production devices," said Phil Sargeant, senior program director, Imaging, Printing, and Document Solutions.