target audience: TECH BUYER Publication date: Dec 2024 - Document type: IDC Perspective - Doc Document number: # EUR152728824
AWS Discusses Transforming Retail and CPG Through Cloud, AI, and Unified Commerce
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Abstract
This IDC Perspective highlights key strategies for digital transformation in the retail sector, emphasizing the role of cloud computing, AI, and composable commerce. Retailers are increasingly adopting unified commerce solutions to integrate online and offline channels, ensuring seamless customer experiences. AI and cloud technologies are critical enablers of scalability, personalization, and sustainability, helping businesses stay competitive in a rapidly changing market.
"As the pace of digital transformation accelerates, retailers are faced with the challenge of meeting heightened customer expectations and future-proofing their operations. The move toward cloud-native architectures and AI-powered solutions presents an opportunity for businesses to break free from the limitations of legacy systems, enabling them to be more agile, responsive, and innovative. It is not just about keeping up with the competition; it is about reimagining what is possible in customer engagement, operational efficiency, and sustainability. By embracing unified commerce and leveraging advanced technologies, retailers can create richer, more personalized experiences that resonate across physical and digital spaces. This will enable retailers to thrive in an increasingly complex and connected world," said Cristiano Quattrini, senior associate advisor at IDC Retail Insights.