target audience: TECH BUYER  Publication date: Sep 2023 - Document type: IDC TechBrief - Doc  Document number: # US47252821

IDC TechBrief: Frontline Retail Workforce Engagement Platforms

By: 

  • Leslie Hand Loading
  • Anne Paris

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Abstract


This IDC TechBrief examines the benefits, risks, success factors, adoption rate, and required investment for retailers considering implementing a workforce engagement platform for their frontline staff as part of their strategy to digitize the store. It also lists several key suppliers of workforce engagement platforms.

"Retailers want to move beyond time and attendance and scheduling to build deeper relationships with their store associates. Frontline workforce engagement platforms allow retailers to give employees what matters most to them: flexibility and control over schedules, access to learning and growth within the company, more choice in how and when they receive their pay, and community-building resources and communication tools," said Leslie Hand, GVP, IDC Retail Insights. "Happier, engaged store employees with access to information that allows them to do a better job will in turn create better experiences for shoppers, building lifetime, high-value customer relationships."



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