target audience: TECH BUYER Publication date: Dec 2021 - Document type: IDC MarketScape - Doc Document number: # US48393721
IDC MarketScape: Worldwide Retail Price Optimization Solutions 2021–2022 Vendor Assessment
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Abstract
This IDC study provides an assessment of the principal retail price optimization solutions and discusses what criteria are most important for companies to consider when selecting a vendor.
"The current retail landscape requires retailers to modernize their approach to pricing decisions to optimize both near-term financial results and long-term customer loyalty. Modern pricing solutions take a rigorous analytical approach that is simultaneously efficient and customer driven," says Jon Duke, vice president of research for IDC Retail Insights.