target audience: TECH SUPPLIER Publication date: Jul 2024 - Document type: Market Presentation - Doc Document number: # US48739122
Evolution of Connected Infotainment System with In-Vehicle App Store and OTA, 2024
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Abstract
This IDC Market Presentation covers in detail some of the ongoing efforts, transition, and collaboration between OEMs and tech vendors. The new age connected in-vehicle infotainment (IVI) systems are embedded with standalone cellular connectivity, for supporting web-based user apps for navigation, online gaming, and streaming media content and security features, with over the air (OTA) update capability and AI-powered voice-based assistant to control the vehicle features. These advanced IVI features are mostly prevalent in electric vehicles and few existing premium gasoline and hybrid vehicles. The data usage for supporting cloud-based user applications infotainment system is anticipated to grow significantly, with newer generation of gas-powered vehicles and electric vehicles supporting App Store and reducing dependency on phone integration platforms such as Apple CarPlay and Android Auto. A few OEMs with advanced connected IVI systems are providing variable subscription-based pricing packages for supporting infotainment connectivity. With maturity of the technology and expanding 5G coverage across other regions, a growing number of OEMs are anticipated of unveiling subscription pricing package. By 2030, with commercialization of these technologies, advanced IVI systems will also be available on mass manufactured models across several Auto OEM brands.
Top trends in connected IVI systems covered in this Market Presentation are:
- Changing customer expectation from IVI features with EVs for navigation, charging, and entertainment
- Transformation in connected infotainment system architecture and software for hosting inbuilt App Store
- Auto OEMs developing in-house IVI OS and collaborating with tech vendors and other OEMs in open IVI groups
- Auto OEMs phasing out phone projection technology in newer vehicles and the outlook of phone projection technology beyond 2030
- Generative AI transforming voice-based IVI alerts and control with copilot for drivers