target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: Market Perspective - Doc Document number: # US49933322
Spending on Streaming Grows Amid Traditional Pay TV Cord-Cutting
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Abstract
This IDC Market Perspective examines the contrast in trends in consumer spending on traditional pay TV and streaming video services.
"Looking at projected growth rates for consumer spending on legacy pay TV versus streaming video subscriptions underscores the scale of the changes taking place in the consumer entertainment services market," says Greg Ireland, research director, Consumer Market Model, Future Consumer Agenda, and TV and OTT Video at IDC. "Yet even as streaming disrupts traditional pay TV, social media should also be viewed as a potential disruptor of streaming."