target audience: TECH BUYER Publication date: Mar 2023 - Document type: IDC Perspective - Doc Document number: # US50124523
Pricing Excellence Buyer Case Study: Promotional Product Wholesaler Improves Company Profit, Efficiency, and Customer Experience with Zilliant
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Abstract
This IDC Perspective presents a case study that unveils the experience that promotional products wholesaler, PromoProducts, had with transforming the way it prices and sells its catalog of over 200,000 SKUs through its 10 international brands. Core to the transformation was implementing Zilliant's price optimization and management software, which ultimately delivered a better customer experience and improved company performance and efficiencies.
"If your company makes, distributes, or sells a significant number of offerings, you should strongly consider a price optimization and management solution," says Mark Thomason, research director, Digital Business Models and Monetization program at IDC. "Today's solutions can significantly automate your company's revenue strategy from price setting to execution and enable salespeople and ecommerce to efficiently sell at the optimal price."